Featured Image: SYNC Performance arm guards. Credit: Tucker Marshall
VAIL, Colo.—December, 2024— SYNC Performance, provider of technical apparel, protective ski race equipment, and travel bags based in Vail, Colo., announces today the acquisition of RACEtech.
SYNC Performance today announced its acquisition of RACEtech, a company specializing in cutting-edge protection gear for alpine ski racing. This acquisition strengthens SYNC’s commitment to innovation and athlete-driven design, further expanding the company’s portfolio to include more world-class protective products for competitive ski racers.
Founded in 2014, SYNC Performance has established itself as a brand dedicated to designing gear that combines elite performance with the insights and experiences of top athletes. With a mission to provide products that embody the values of performance, durability, and confidence, SYNC has set a new standard in the world of performance gear & apparel.
The addition of RACEtech, based in Vermont, adds a highly respected line of race protection gear to SYNC’s offering. Known for its focus on athlete-driven design and quality construction, RACEtech has earned a reputation for producing high-performance alpine ski racing protection products that ensure racers can push their limits with confidence and safety. The acquisition will allow SYNC to extend its commitment to ski racers by integrating RACEtech’s expertise into its broader vision of performance excellence.
“This acquisition is a natural next step for us,” said Cody Marshall, President of SYNC Performance. “At SYNC, we are committed to delivering gear that not only meets but exceeds our customers’ expectations. By adding a protection line, we’re able to offer athletes a more comprehensive solution to their needs, strengthening our ability to support skiers at every stage of their journey—from training to race day and beyond. That, at its core, is what SYNC is all about.”
RACEtech’s founder, Graham Lonetto, says, “We are really happy to see RACEtech under the SYNC umbrella. SYNC is the right company to continue the RACEtech legacy, focusing on athlete feedback while utilizing superior materials and craftsmanship,” said Lonetto. “This is a natural progression in the RACEtech journey, as SYNC Performance shares a commitment to innovation and customer satisfaction. We want to express our deepest gratitude to the SYNC team, customers, and partners who have helped RACEtech reach this moment.”
SYNC’s acquisition of RACEtech will also lead to an expanded product line, including enhanced protection gear designed specifically for the extreme demands of alpine ski racing. Ski racers can look forward to continued advancements in safety, performance, and durability, all backed by SYNC’s dedication to quality and innovation.
About SYNC Performance
Founded in 2014 by a group of former athletes, SYNC Performance has quickly become a leader in athlete-driven performance gear and apparel. With a focus on high-performance design, durability, and quality construction, SYNC provides gear that helps athletes perform at their best in the most demanding environments. By prioritizing the real-world needs of athletes, SYNC Performance has redefined the standard for performance ski gear and apparel.
About RACEtech
RACEtech is an alpine ski racing protection company out of Stowe, Vermont, known for its athlete-centric design philosophy and commitment to innovation and high-quality construction. With a focus on developing race protection gear that combines safety with performance, RACEtech has become a trusted brand for competitive ski racers worldwide.
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