New FIS Helmet Advertising Rules Should Boost Revenue for Ski Athletes
About a year ago, the color scheme of ski helmets became a hot topic in the ski racing world. FIS President Johan Eliasch was unhappy with the "Red Bull helmets" Marco Odermatt and others wore. He felt the design looked too much like the sponsor's product. Despite the debate, the regulations remained unchanged, and the FIS did not restrict the color and design of helmets. New regulations will provide more advertising space on helmets starting in July 2024. Previously, athletes had 50 square centimeters for advertising on the front of the helmet. Now, they have an additional 50 square centimeters for a second logo on the front or sides of the helmet.




















