U.S. Ski & Snowboard, the Olympic governing body for skiing and snowboarding, has named Dan Barnett as its Chief Commercial Officer (CCO). Barnett is an innovative and strategic-­focused sports business leader with a wide range of global marketing and commercial experience.

He is taking on a new position within U.S. Ski & Snowboard designed to drive the organization’s commercial and marketing efforts and provide strategic vision for continued growth of its brand. U.S. Ski & Snowboard has long been one of the strongest brands in Olympic sport with significant global impact featuring world-­recognized and accomplished athletes, a committed sponsor base and powerful international broadcast and digital media presence.

“We have an opportunity at U.S. Ski & Snowboard to dramatically enhance our brand and the revenue needed to drive our athletic programs,” said President and CEO Tiger Shaw. “Dan Barnett brings a fascinating array of global experience in brand development, commercial sales and both broadcast and digital media. It’s timely for him to join our team and help raise the profile of our organization.”

Barnett is presently serving as Chief Commercial Officer of the America’s Cup Event Authority and ORACLE TEAM USA, where he has been responsible for raising the profile and commercial value of the America’s Cup. He also served in a leadership role for the 2013 America’s Cup events in San Francisco. Prior to that he served as a commercial and marketing lawyer for Union des Associations Europeennes de Football (UEFA) in Switzerland. His career has covered a wide swath of responsibilities including event management, commercial negotiations and media development. He worked specifically in media and content at Reed Smith Richards Butlers LLP and MTV UK and Ireland earlier in his career.

Selection of U.S. Ski & Snowboard’s first chief commercial officer was conducted after a five-­month global search. Barnett is expected to be in place for the organization’s pre-Olympic Partner Summit June 21-­23.

“The most important asset of any sport is its athletes, and with U.S. Ski & Snowboard we have so many strong personalities who give us the opportunity to engage and inspire our fans,” said Barnett. “By building on this core strength and strategically developing our own content distribution platforms, I believe we can dramatically increase our fan engagement and create commercial opportunities for our global partners that are second-­to-­none in the sports industry. I am delighted and honored to join U.S. Ski & Snowboard at such an exciting time in the development of the organization.”

U.S. Ski & Snowboard is one of the most successful U.S. Olympic sports organizations, having won 38 medals, including 14 gold, in the last two Winter Games. Its athletes will be among favorites across all ski and snowboard events at the upcoming 2018 Olympics in PyeongChang. The organization has a strong lineup of over 100 partners including major international brands, as well as a long-­term partnership with NBCUniversal and live global broadcast coverage of its
domestic events.

Barnett is a graduate of Leeds University in the UK and holds a law degree from Nottingham Law School. He’s an avid skier, experienced marathon runner and played both collegiate and representative rugby. He and his family, including wife Jenny and two children, are moving to Park City this summer.
Release from USSA