The U.S. Ski and Snowboard Association (USSA) and Clif Bar & Company announced their partnership making Clif Bar, the official energy food of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. As a sponsor of one of the world’s top athletic organizations, Clif Bar is reinforcing its commitment to adventure and providing nutrition to winter sport athletes.
As part of a long-term sponsorship, USSA team athletes will be energized on course and throughout their workouts with Clif Bar’s portfolio of nutrition including Clif Bar energy bars, Clif Organic Energy Food and Clif BLOKSTM energy chews. Clif Bar will also be on the slopes with sampling and on-hill branding starting in the 2016-2017 season.
“Since 1992, Clif Bar has supported athletes who embrace the entire athletic experience – from training, racing and community involvement – and want to share it with others,” said Gary Erickson, founder, owner and co-chief visionary officer at Clif Bar & Company. “As a company that is passionate about winter sports, we are honored to add the USSA to Team Clif Bar and help these world class athletes achieve their goals.”
Clif Bar will support the USSA through the 2018-2019 season and will have a presence at multiple USSA competitions, including the U.S. Alpine Championships in Maine and freestyle events in Lake Placid, NY and Steamboat Springs, CO.
“We always look for partnerships where our brand values align to help us reach our ‘Best in the World’ goals,” said Michael Jaquet, Chief Marketing Officer, USSA. “In working with the CLIF brand, we’ve been blown away by their product line and their desire to help tell our story. Sharing this vision of energizing athletes and giving them what they need to perform at their best made this partnership a no brainer.”
Release from USSA