LEKI is proud to announce the launch of their new digital series UNGROUNDED, created and directed by Ben Clark in partnership with Ski Racing Media, starring four LEKI-sponsored women athletes all with unique paths to the outdoors. Ski mountaineer Caroline Gleich, Olympic alpine champion Mikaela Shiffrin, ultra-runner Meredith Edwards, and outdoor explorer Sunny Stroeer share their individual stories of the ups and downs of living their passion and breaking ground in a previously male-dominated culture.
The strongest female ski racer in the game today, Shiffrin has the guts and courage of the heroes of yesteryear. In Episode 2 she reveals that skiing our best is a standard we have to set and hold for ourselves-win or lose.
“At LEKI, we’re fortunate to have the opportunity to work with powerful women who are pushing their sport every day,” said Patrick Meehan, Marketing Manager for LEKI USA. “These women all work tirelessly and often under the radar to push their own limits and are paving the way for a new generation of mountain athletes. It’s our pleasure to help shine a spotlight on their accomplishments.”
LEKI has supported women in the outdoors from the very beginning. From professional skiers and mountaineers to trail runners and weekend warriors, LEKI makes women-specific poles to support every adventure. UNGROUNDED expands upon that foundation, telling the story of the brand and the role LEKI fulfills in the athletic career of women in the outdoors.