Wisconsin company enters custom race suit market

Wisconsin-based customized apparel manufacturer Mt. Borah has officially rolled out a new alpine race suit program marketed through its customsublimation.com division that will allow teams and clubs to custom design their own suits.
WISCONSIN-BASED customized apparel manufacturer Mt. Borah has officially rolled out a new alpine race suit program marketed through its customsublimation.com division that will allow teams and clubs to custom design their own suits.
    Mt. Borah has produced cycling apparel for more than 10 years and custom team apparel for more than five, and owner Chris Jackson said venturing into the alpine race suit market “made perfect sense.”
    “… Not only is this a market which I am passionate about, it is also a market which we can utilize our cutting edge sublimation and production technology, offering super low minimums and fast turnaround times, along with stunning full color graphics,” Jackson said.
    “After researching the custom alpine suit market, I believe our unique selling positions will be well received and will allow for new market segments to develop, such as smaller teams and clubs. Plus, we have total control over our production process, unlike the majority of our competitors. This control will allow us to quickly react to market changes and stay on the leading edge of product development.”
    The suits will utilize Eschler fabric, manufactured in Switzerland. Suits will be available in both junior and adult sizes, padded and unpadded. Prices tentatively range from $225 to $375. For more information, visit the company’s Web site at www.customsublimation.com.