Photo credit: Ian Harvey
Bruno Kernen brings world-class experience and a drive for excellence to his new role with Toko.
This past May, former World Champion Bruno Kernen took on the role of Brand Director at TOKO. Known for his impressive career as a Swiss ski racer, Kernen won the prestigious Wengen downhill World Cup, claimed the World Championship downhill title, and earned three additional World Championship medals and an Olympic bronze in Torino 2006.
Based in Switzerland, Kernen is now channeling his passion for excellence into TOKO’s operations. He has pinpointed key challenges, particularly in purchasing, planning, and logistics, which are currently managed by Brav Norway. With a focus on streamlining these areas, he has outlined a plan to guide TOKO’s transition to managing these functions in-house next spring. Kernen’s approach paves the way for timely product deliveries, ensuring that TOKO’s reputation for quality is matched by reliable availability.
Kernen’s leadership brings a new level of dedication to the TOKO team, with everyone inspired to raise their game. His vision reflects both his personal commitment to winter sports and TOKO’s mission to deliver the best products for its customers.
About the Author: Ian Harvey
