Blizzard/Tecnica USA announces new promotional team

By Published On: July 26th, 2015Comments Off on Blizzard/Tecnica USA announces new promotional team

WEST LEBANON, N.H. – Blizzard/Tecnica has revamped and strengthened its U.S.-based promotional team with newly-appointed positions – two managers and three promotional coordinators – to support the pro, freeride and race communities.  This new approach will allow the Blizzard/Tecnica team to be more focused and effective in addressing the needs of athletes throughout the country. Collectively the new promotional team brings over 50 years of first-hand experience from World Cup racing and freeride competitions to product development.

“This is a great opportunity for Blizzard/Tecnica to continue to build brand awareness and support in the pro, freeride and race communities.  This new Promotional Team has years of expertise on and off the hill and is committed to supporting up-and-coming athletes and pros reach their personal goals with performance driven product from Blizzard/Tecnica,“ commented Jed Duke, director of product marketing.

Bart Tuttle

Bart Tuttle

The new positions include:

  • Frank Shine, the Blizzard/Tecnica brand creative manager, will also manage the freeride team. As the brand creative manager, Shine spends much of his time working with this team of athletes documenting their travels and adventures. This will allow him to connect and manage these athletes in all aspects and bring the freeride team presence to the next level. Shine will supported by a team of three regional promotions coordinators.
  • Bart Tuttle, the Tecnica product development manager, will take on the added responsibility of race program manager. Tuttle is a former U.S. Ski Team member and former top college racer with years of experience servicing athletes on the World Cup circuit. His long-time connections and understanding of racing ensure that support of this community will be unparalleled. Tuttle has been instrumental in the development of numerous Tecnica ski boot collections, including the race collection, and is known worldwide for his boot fitting skills. Tuttle will be supported by a team of three regional promotions coordinators.
  • Steve Brown, in addition to his continuing role of New England promotions coordinator supporting Tuttle on the race circuit, will now lead and develop the pro communities as the national pro program coordinator. Brown comes from a racing background and has a passion for all things skiing.
  • Joe Sipe, new to the Blizzard/Tecnica team, has been hired as the Western promotions coordinator where he will focus his efforts on servicing the pro, freeride, and race communities of Utah, Colorado and other Western states. Sipe most recently worked as the lead ski service tech at Podium Sports, a high-level service shop in Park City, Utah, and as a backcountry ski guide in the Wasatch Mountains. He will start on Aug. 24 and will be located in Park City, Utah.
  • Tom Sipe, veteran to the Blizzard/Tecnica family and father of Joe (above) and Pat Sipe, an independent sales rep in the Midwest for Blizzard/Tecnica, continues as Minnesota promotions coordinator and rounds out the strong promotions team. T. Sipe has been a part of the Blizzard/Tecnica family for over 30 years and will continue to support up-and-coming athletes in Minnesota.

The Blizzard/Tecnica promotional team will work under the direction of Duke. All positions, unless otherwise noted, are effective immediately.

Release courtesy of Blizzard/Tecnica USA

Share This Article

About the Author: SR Staff Report