Featured Image: Provided by Alterra Mountain Company
Alterra Mountain Company announced the appointment of David Flueck as Chief Customer Officer and President of Ikon Pass. With more than two decades of leadership experience in travel and hospitality, Flueck will oversee the company’s customer engagement strategy, as well as its sales, marketing, and communications functions across its portfolio of mountain destinations.
Flueck’s appointment reinforces Alterra Mountain Company’s commitment to delivering industry-leading hospitality experiences and strengthening connections between guests and their favorite mountain destinations. In his new role, he will guide the continued growth of Ikon Pass, Alterra’s flagship multi-destination ski and snowboard season pass, further solidifying its position as a leader in the global ski industry while expanding its reach as a gateway to year-round mountain adventure.
Most recently, Flueck served as Global Officer of Loyalty, Cards, and New Businesses at Marriott International. There, he created and led the Marriott Bonvoy™ loyalty program, which now serves more than 270 million travelers worldwide. He also developed a global loyalty ecosystem that includes 31 credit cards and more than 60 strategic partnerships. In addition, he spearheaded several new ventures, including Marriott Bonvoy Outdoors and Marriott Bonvoy Boutiques. Under his leadership, Marriott Bonvoy evolved through strategic partnerships and distinctive travel experiences, establishing itself as one of the world’s premier loyalty programs.
“David is a world-class travel and hospitality executive whose extensive experience will help guide the next phase of Alterra Mountain Company’s growth,” said Jared Smith, President & CEO, Alterra Mountain Company. “We are extremely fortunate to welcome David to our leadership team as we continue building a company driven by our mission to shape the future of mountain adventure for generations to come.”
Alterra Mountain Company operates a portfolio of iconic year-round mountain destinations and oversees Ikon Pass, which provides access to more than 70 mountain destinations worldwide. The company continues to play a significant role in the evolving multi-resort pass landscape across North America and internationally.
Originally from Boulder, Colorado, Flueck is a passionate skier who spends his free time skiing, mountain biking, and exploring new places.
“I am incredibly excited to join Alterra Mountain Company and combine my hospitality experience with my passion for the outdoors,” said Flueck. “I look forward to helping shape the future of mountain adventure and building meaningful, rewarding experiences that inspire and connect guests to our remarkable destinations.”
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass — the premier ski and snowboard season pass offering access to more than 70 mountain destinations around the world. Headquartered in Denver, Colorado, the company was founded on a shared passion for the mountains and adventure. Its portfolio includes Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included are Alpine Aerotech, Aspenware, and Ski Butlers. For more information, visit www.alterramtn.co.
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