Featured Image: Fanny Smith. Credit: GEPA

Press Release provided by Stöckli Swiss Sports AG

Stöckli Swiss Sports AG is pleased to announce the return of Fanny Smith, the most successful Swiss ski cross athlete. After two years, Smith returns to Stöckli, where she had already made a lasting impression with her impressive achievements, including two Olympic bronze medals and three overall World Cup victories. She particularly values the family-like atmosphere and individual support at Stöckli.

Stöckli is excited to announce that the outstanding Swiss ski cross athlete Fanny Smith is once again part of the Stöckli team. After two years, Smith will return to the brand for the upcoming 2024/25 winter season, where she had previously celebrated great successes.

Fanny Smith, from the canton of Vaud (born January 28, 1993), has made a name for herself with her exceptional performances in ski cross. Among other things, she achieved numerous successes with Stöckli over the years, including two Olympic bronze medals (Vancouver 2010 and Sochi 2014) and three overall World Cup victories. Fanny Smith is known for her outstanding technique, her unshakable competitive spirit, and her ability to excel under pressure. Her adaptability and strategic skills have helped her remain consistently successful in a highly competitive environment and to come back strong even after injuries.

With Fanny Smith’s return, Stöckli is making a strong statement for the future and further strengthening its position in international ski cross sports. She will race with the super agile Laser SX FIS ski, a perfect ski for fast and intense runs, steep curves, and big jumps—ideal for fighting for those crucial fractions of a second.

Fanny Smith on her return: “I am happy to be working with Stöckli again. My years with Stöckli were incredibly successful and formative for me. The family-like atmosphere and the individual support that Stöckli provides were decisive factors in my decision to return. I am looking forward to working with the team again and continuing my career at the highest level.”

Marc Gläser, CEO of Stöckli: “We warmly welcome Fanny Smith back to the Stöckli Racing Team! Her return is a significant step for both sides. It is a clear sign of the trust she places in our products and company. Her exceptional skills and tireless passion for skiing make her a valuable member of our team. We look forward to a successful future together.”

About Stöckli:

Stöckli Swiss Sports AG is the most successful ski manufacturer in Switzerland, both in terms of ski sales and active racing. The company operates ten sporting goods stores and two test centers in Switzerland and supplies the Swiss sports retail trade. Over 50% of the annual ski production is exported to more than 40 countries. The traditional company, founded in 1935 and headquartered in Malters (LU), is family-owned.

Press Contact:
Marcus Mayr
Mayr Nell GmbH
Tel.: +49 (0)89 99 82 95 760
Email: mayr@mayrnell.com or medien@stoeckli.ch