About the Author: Christof Thöny

Founded in 1901, Skiclub Arlberg celebrates 125 years of skiing tradition, international membership and lasting global impact.

Switzerland has reasserted its dominance in alpine skiing, led by Marco Odermatt, who recently surpassed Pirmin Zurbriggen’s record with his 41st World Cup win. Odermatt leads the overall standings and all disciplines except slalom, while veterans like Justin Murisier and rising talents like Alexis Monney add depth. On the women’s side, Lara Gut-Behrami shines as a two-time Overall World Cup champion.

Austiran ServusTV, a private broadcaster belonging to the Red Bull Group, devoted the entire evening on Monday to the Hahnenkamm race, which would take place the following weekend. In the following days, viewers anticipated the highlight of the World Cup season from an Austrian perspective every day at prime time before the races in Kitzbühel started on Friday.