Brand Partners

Ski Butlers launches Quiver, a new ski membership program at six top Alterra Mountain Company resorts, giving skiers access to premium gear with slopeside pick-up, curated selections, and guaranteed skis for every day on the mountain.

Lindsey Vonn dominates the Zauchensee Downhill, showcasing unmatched precision, speed, and control. With two Americans on the podium and strong performances across Europe, the women’s speed circuit delivered excitement, teamwork, and emerging talent.

Marco Schwarz captured his first career World Cup super-G victory as Livigno hosted its first Alpine World Cup race. Swiss skiers packed the top of the results, Austria’s top-ranked speed racers struggled, and an unusually tight race saw 11 high-bib athletes score points.

Sofia Goggia claimed her eighth World Cup super-G victory in Val d’Isère as Lindsey Vonn returned to the podium in third. Alice Robinson finished second and retained the season discipline lead.

Franjo von Allmen edged Marco Odermatt to win the Saslong Classic downhill as Switzerland swept the top two spots again and Italy earned its third podium in three days on home snow.

Cornelia Huetter of Austria dominated the Val d’Isère downhill, taking the win with a near two-second advantage. Kira Weidle Winkelmann and Lindsey Vonn completed the podium while North Americans showed depth with strong top 30 performances, including Breezy Johnson in seventh and Valérie Grenier 23rd.

Jan Zabystran shocked the alpine world with a historic super-G victory in Val Gardena, earning the first men’s World Cup win for the Czech Republic and denying Marco Odermatt late on the Saslong.

Marco Odermatt claimed his 50th career World Cup victory and fifth win of the season in Thursday’s Val Gardena sprint downhill. Switzerland went 1–2, while Italy thrilled the home crowd by placing four skiers inside the top 10 amid fog delays, dramatic crashes, and standout high-bib performances.

Alice Robinson claimed her first-ever Super-G World Cup victory in St. Moritz with a fearless, attacking run, holding off Romane Miradoli and Sofia Goggia in a tight battle. The day also saw strong performances from the U.S. team, including first Super-G points for Haley Cutler and Mary Bocock. A thrilling race on a challenging course rewarded bravery, precision, and speed.

Lindsey Vonn returned to the podium in St. Moritz, finishing second in the women’s World Cup downhill, while Germany’s Emma Aicher stole the spotlight with a breakout performance. The U.S. team showed depth and momentum, and with key names absent, tomorrow’s Super-G promises more high-speed excitement.

Lindsey Vonn opened the 2026 Olympic World Cup season with a historic downhill victory in St. Moritz, delivering a dominant performance that rewrote the record books and showcased the depth of the U.S. women’s speed team.

SHRED. introduces the 2ND SKIN™ Back Protector Lite line, combining ultra-light, ultra-thin design with EN 1621-2 Level 1 certification. Designed for comfort and everyday use, it encourages skiers and riders to wear certified back protection without bulk.

Marco Odermatt dominated the opening downhill at Beaver Creek, while Ryan Cochran-Siegle thrilled the home crowd with a second-place finish. Norway’s Adrian Smiseth Sejersted rounded out the podium, and North American athletes showed strong performances as the stage is set for an exciting Super-G tomorrow.

Don’t miss your chance to snag the 25/26 Ikon Pass before sales end on December 11! This season, explore 73 global destinations, including the stunning Megève Ski Area in France, now part of the Ikon Pass community.

Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.

With less than 100 days until the Olympic Winter Games Milano Cortina 2026, experience the thrill of world-class skiing in pure luxury. On Location’s Official Hospitality packages deliver guaranteed tickets, five-star accommodations, and unforgettable alpine moments.

Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.

Ikon Pass and Mikaela Shiffrin are giving ski fans the chance of a lifetime — a trip to St. Moritz, Switzerland, to see the world’s best compete this December. Enter the Ski Hearter: Win Bigger giveaway for your shot at $15,000 in prizes and an unforgettable World Cup experience.