Brand Partners

SkyTechSport was founded on a simple refusal to accept that skiing and snowboarding must be limited by season, weather, or geography. For more than two decades, the company has blended engineering, sport science, and athlete insight to create authentic training systems that teach the body how to move — not just how to watch. Used by beginners, recreational skiers, and elite athletes worldwide, SkyTechSport exists to extend winter, expand access, and keep passion alive year-round.

Franjo von Allmen captured his third straight gold in the Men’s Olympic Super-G on the Stelvio in Bormio, mastering aerodynamics and precision to make history. Ryan Cochran-Siegle earned silver, while Marco Odermatt took bronze in a race defined by speed and execution.

Under clear skies on the Stelvio, the Olympic men’s downhill delivered speed, courage, and emotion from top to bottom. Switzerland’s Franjo von Allmen captured gold in a career-defining run, while Italy rose on home snow and a new generation seized the Olympic moment in Bormio.

SYNC Performance has opened applications for its new Junior Scholarship, recognizing U14 and under ski racers across North America who bring passion, dedication, and positivity to the sport. The selected athlete will receive a full junior race kit, SYNC apparel, and a one-on-one virtual mentorship with an elite SYNC Athlete Ambassador.

Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.

Franjo von Allmen thrilled the home crowd with a dominant downhill victory on the legendary Nationale piste in Crans-Montana, edging Dominik Paris and Ryan Cochran-Siegle in a full-throttle final race before the Olympic Games. With momentum building across the Swiss, Italian, and North American teams, the men now turn their focus to Bormio as Olympic downhill training begins.

Malorie Blanc thrilled the Swiss crowd with a breakthrough Super-G victory in Crans-Montana, while Breezy Johnson delivered a massive first career Super-G podium for the Stifel U.S. Ski Team.

Lindsey Vonn was injured in a violent crash as the women’s World Cup downhill in Crans-Montana was canceled after multiple early accidents and worsening visibility.

Oakley’s AURA Collection debuts at the height of winter sports season, delivering a bold color-shift design across eyewear, helmets and apparel inspired by the raw intensity and unseen grind of elite athletes.

Giovanni Franzoni claims his first World Cup downhill victory on the Streif in Kitzbühel as Marco Odermatt reaches a historic 100th career podium.

Marco Odermatt delivered another commanding Kitzbühel super-G victory as Switzerland went 1–2 and first-time Olympian Sam Morse surged into the top 20 from bib 50 in fading light.

For the first time ever, skiers can experience the iconic Olympia delle Tofane Olympic downhill before the Milano Cortina 2026 Winter Games begin. SkyTechSport’s newest virtual course delivers elite-level realism, shared-slope skiing, and unprecedented freedom of movement—redefining what’s possible in ski simulation.

Emma Aicher mastered the fog in Tarvisio to claim Super G victory, while Lindsey Vonn returned to the podium, Keely Cashman delivered a breakthrough performance, and Sofia Goggia seized the red leader bib in a dramatic World Cup showdown.

SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.

Marco Odermatt dominated a shortened Lauberhorn downhill to earn his fourth straight Wengen DH victory as Swiss power ruled again.

Nicol Delago delivered a historic first World Cup victory in front of a home crowd in Tarvisio, mastering foggy conditions in a race loaded with Olympic qualification pressure. With Lindsey Vonn and Kira Weidle-Winkelmann completing a dramatic podium, the fifth downhill of the season produced powerful performances, emotional comebacks, and major implications on the road to the Olympic Games.

Ski Racing Media welcomes SkyTechSport as its newest Gold Partner, celebrating a partnership built on innovation, performance training, and cutting-edge sports simulator technology trusted by the U.S. Ski Team and athletes worldwide.

Giovanni Franzoni led from bib one to finish to win the Lauberhorn super-G at Wengen, earning his first World Cup victory as the world’s best chased in fading light.