Fortis Partners With Ski Racing Media to Support Free Alpine Ski Racing Coverage

Skiers photos: GEPA Pictures

Fortis, a national leader in commercial roof warranties and asset life extension, has partnered with Ski Racing Media, the leading voice of alpine ski racing in North America.

The partnership welcomes Fortis into the Ski Racing Media community and supports the free news, storytelling, athlete features, race coverage, and industry reporting that serve fans, athletes, coaches, clubs, academies, and industry professionals worldwide.

While commercial roofing and ski racing may appear to have little in common, both are built around solving complex challenges. Success depends on preparation, expertise, risk management, and decisions that deliver long-term results. Those shared values make the partnership a natural fit for both organizations.

Shared Values Create a Natural Partnership

From World Cup athletes and coaches to ski clubs, academies, and industry leaders, alpine ski racing is built on continuous improvement. The sport demands careful preparation, disciplined execution, and the ability to make smart decisions under high stakes.

Fortis brings a similar mindset to commercial roof performance. The company helps property owners extend the life of existing roofing systems by combining proven products, highly qualified contractors, and comprehensive warranty protection. The goal is straightforward: reduce uncertainty, maximize asset life, and provide confidence in long-term performance.

For both organizations, success comes from finding effective solutions to difficult challenges.

Connecting High Performance in Sport and Business

Rick Lewis, Founder and CEO of Fortis, sees the partnership as a reflection of the shared principles that drive success in both sport and business.

“When I first considered a promotional partnership between Fortis and Ski Racing Media, I was curious to see how the connection would come together. That curiosity quickly turned into genuine excitement as I saw the thoughtful strategy our teams developed. The more I learned about elite ski racing, the more I recognized the parallels between high performance in sport and in business. Success in both environments requires preparation, precision, resilience, and a constant commitment to improvement. This partnership feels like a natural alignment of values, and I’m excited to see what we can accomplish together both on and off the slopes.” said Rick Lewis, Founder and CEO of Fortis.

Ski Racing Media Editor Peter Lange sees the partnership as an opportunity to highlight lessons that extend beyond sport.

“Ski racing has always been about more than results sheets and podiums,” said Peter Lange, Editor of Ski Racing Media. “At its highest level, the sport is a constant search for better answers. Athletes, coaches, and technicians are always looking for more effective ways to improve performance, manage risk, and create long-term success. That’s what makes Fortis such a natural fit for our community. Their approach to helping building owners extend the life of valuable assets through proven solutions and warranty-backed confidence reflects many of the same principles that drive success in ski racing. We’re grateful for their support and excited to welcome Fortis into the Ski Racing Media community as we continue delivering free alpine ski racing coverage to our audience.”

Exclusive Content Featuring Fortis Founder Rick Lewis on Commercial Real Estate Capital Management

As part of the partnership, Ski Racing Media will feature an in-depth conversation with Rick Lewis in the coming weeks. The discussion will explore the parallels between elite athletic performance, entrepreneurship, leadership, asset stewardship, and the philosophy behind extending the life of valuable assets through roof reconditioning.

Fortis will also introduce members of its network, including commercial real estate owners, investors, property managers, and industry professionals, to the athletes, stories, and lessons emerging from alpine ski racing.

Looking Ahead

Additional content, events, interviews, and collaborative initiatives will be announced throughout the year as the partnership evolves.

Together, Fortis and Ski Racing Media will explore the ideas that drive long term success, whether on a World Cup race hill or in the management of a commercial property, while continuing to support and grow the alpine ski racing community.

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About Fortis

Fortis is a Denver-based roof performance company that helps commercial real estate owners extend roof life, reduce capital expenditures, and transfer roof performance risk. Through its proprietary Roof Performance Programs and comprehensive warranty backed by Lloyd’s of London, Fortis enables building owners to defer costly roof replacement while gaining long-term financial certainty and predictable roof performance. For more information, visit fortis.us.com.

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About Ski Racing Media

Ski Racing Media is the leading independent source for alpine ski racing news, athlete storytelling, event coverage, and industry insight in North America. Through its digital platforms, newsletters, and partnerships, Ski Racing Media connects athletes, coaches, clubs, brands, and fans while celebrating the people and stories that drive the sport forward.