Gear Guide 20212021-10-04T11:56:26-06:00

The 2021 Winter Gear Guide

What Is The Ski Racing Media Gear Guide?

This is the place where we help serious athletes discover the best gear from top brands across the ski world. Our goal is to connect you with the stuff that will make you the fastest, strongest, most stylish ski racer out there. This year, we worked closely with our favorite brands to uncover the best and provide you with exclusive access and insight on what to look out for this season.

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Brand News

Aamodt Kilde’s Comeback: Recovery, Setbacks, and New Focus

Aleksander Aamodt Kilde, the Norwegian skiing star, continues his challenging journey to return to the World Cup circuit after a devastating crash at the Lauberhorn in January 2024. His fiancée, fellow superstar Mikaela Shiffrin, has offered emotional support as Kilde recovers from a dislocated shoulder and a severe leg injury. The road back is filled with physical and mental challenges, but Kilde remains determined.

Will Marco Odermatt Surpass Federer as Switzerland’s Top Advertising Icon?

Marco Odermatt, the Swiss and Stöckli megastar and three-time overall World Cup winner, has become a familiar face on the mountain and in the media world. His appearances in high-profile ads, including one alongside tennis legend Roger Federer, have placed him on the fast track to becoming a Swiss advertising icon. But the question remains: Could Odermatt surpass Federer as the country’s most recognizable sports figure in advertising?

By |Oct 14, 2024|Brand News, Email Features, News, Stockli, Top Rotator, World Cup|

Mikaela Shiffrin Provides Insight on Her Focus for the 2024/25 World Cup Season

Mikaela Shiffrin released updates for this upcoming 2024/25 season with a slightly different direction. This season Shiffrin will be focusing on three disciplines: slalom, giant slalom, and super-G. She does not plan to enter into any World Cup downhills. 

U.S. Ski & Snowboard Expands Stifel and Toyota Partnerships to Support Para Alpine and Para Snowboard Teams

U.S. Ski & Snowboard announced expanded partnerships with Stifel Financial Corp (NYSE: SF) and Toyota (NYSE: TM). Stifel will become the official Team Naming Partner of the Stifel U.S. Para Alpine Ski Team and Toyota the official Team Naming Partner of the Toyota U.S. Para Snowboard Team. 

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