Partner Press Releases

Jim Taylor's PrimeMind 3.0 expands mental training beyond athletes to support coaches, parents and teams. Discover how the platform aims to make mental development a consistent part of ski racing.

Olympic champion Ester Ledecká has joined the HEAD Worldcup Rebels ahead of the 2026-27 season. The Czech speed specialist brings four World Cup victories, 12 podiums and championship success in both alpine skiing and snowboarding to the HEAD team.

The Kelly Brush Foundation has named Sam Streletsky its first director of ski racing safety and development. The new role will expand the foundation’s grants, education programs and safety resources for racers, coaches and officials.

Fortis, a national leader in commercial roof warranties and asset life extension, has partnered with Ski Racing Media to support free alpine ski racing coverage. The collaboration highlights the shared principles of preparation, performance, risk management, and long-term success that drive both elite sport and commercial real estate, while bringing new stories, insights, and perspectives to the ski racing community.

Alpine Racing Collective (ARC) finished the 2025–26 season as the top per-athlete performer in the Intermountain Division South Series, highlighting the impact of its athlete-first development model. With a perfect 1.00 top-5 finish rate at U12 Championships, the Park City-based program is now expanding into a full U14 squad for 2026–27. The results position ARC as a rising force in U.S. youth ski racing.

Alterra Mountain Company becomes the first U.S. ski operator to achieve Science Based Targets initiative (SBTi) verification, marking a major step forward in climate accountability across the global ski industry, alongside new progress in sustainability, workforce support, and community investment.

Cardigan’s middle school ski team stunned the Class A field at Mount Sunapee, sweeping both slalom and giant slalom against older competition and showing how culture and development can outperform experience.

HEAD Worldcup Rebels captured 12 medals — four gold, six silver and two bronze — at the Olympic Games in Italy, highlighted by Franjo von Allmen’s three victories and another sweep of the men’s downhill and super-G titles.

Apex2100 International Ski Academy launches its 2026 Perform Better Camps, offering six world-class training experiences across Europe for U12 and U14 athletes. From glacier skiing in France and Switzerland to immersive World Cup experiences in Austria, young racers can develop technical skills, mental resilience, and lifelong passion for the sport.

Lindsey Vonn World Cup Victory 83 / GEPA pictures What a sensational start to the

Don’t miss your chance to snag the 25/26 Ikon Pass before sales end on December 11! This season, explore 73 global destinations, including the stunning Megève Ski Area in France, now part of the Ikon Pass community.

Winter has officially arrived! The 25/26 Ikon Pass season kicked off as Arapahoe Basin, Colorado, became the first mountain to open its lifts on October 26, 2025. With new destinations in Canada, Europe, and Asia, plus app and on-mountain upgrades, Ikon Pass holders are in for their biggest season yet.

Alterra Mountain Company is partnering with Responder Alliance to launch a three-year initiative enhancing mental well-being and stress resilience for ski patrollers and heli-guides across North America. The program equips teams with cutting-edge training to support themselves, each other, and guests on the mountain.

Alterra Mountain Company invites families to hit the slopes this winter with Kids Ski Free Week, running December 6–12, 2025, across 15 North American destinations. Kids 12 and under (17 and under at select resorts) receive up to seven free lift tickets—plus additional discounts on lessons, rentals, lodging, and gear.

Alterra Mountain Company has announced a $400 million investment to transform the guest, employee, and community experience. Highlights include Deer Valley’s historic expansion, new lifts and lodges across North America, upgraded snowmaking, enhanced employee benefits, and expanded workforce housing.

DISTON leads the way as its cut-resistant garments become officially certified under EU Regulation 2016/425 as Personal Protective Equipment (PPE). Learn more about how Diston is achieving this standard.

Two resorts are preparing for the upcoming winter season with advanced snow farming and Snow Secure storage solutions, enabled by LISKI. Learn more about the successful implementation.

In a town famous for producing top-tier winter athletes, a quiet revolution is unfolding—not on the slopes, but behind four walls. For the past few years, Sim.Sports has been redefining how ski training is done. Learn more.