Partner Press Releases

Stöckli, the legendary Swiss ski manufacturer renowned for its relentless pursuit of perfection, is thrilled to announce the return of its Test Center to Mt. Hood! Click the link to find out when and where.

Nordica is gearing up for an exciting summer of ski testing at two premier alpine training destinations: Mt. Hood, Oregon, and Copper Mountain, Colorado. Demo the latest 2026 Dobermann collection. Find out more and secure your demo spot.

SHRED., Dolomiti Superski, Val di Fassa, and Ski Team Fassa successfully concluded two sold-out sessions of SHRED. with Ted last February. Learn more about the sessions!

The best ski team at the World Championships and the best ski team in the World Cup - HEAD once again proves its supremacy in alpine ski racing in the 2024/25 season.

Diston creates new developments in the cut-resistant apparel industry, so they are frequently asked questions about their cut-resistant garments, the requirements, new developments, and more. In this article, Diston answers some of the most asked questions.

On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season.

In honor of Shiffrin's 100th victory, Stifel will contribute a $10,000 donation to Shiffrin’s “MIK100: Reset the Sport” initiative to support learn-to-ski programs for youths in partnership with the Share Winter Foundation.

 Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division.

Surefoot acquired Amfit in 2023 to streamline orthotic manufacturing for unlimited medical and performance-based possibilities. They have furthered that acquisition, and the newest is headquartered in Vancouver, Washington.

In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives.

MARKER bindings, with its innovation, technical sophistication, and performance, are making their mark in the first half of the 2024/25 Audi FIS Alpine Ski World Cup season helping numerous top athletes secure podium positions.

LISKI introduces cutting-edge innovation and sustainability to North American ski racing through its Snow Secure snow storage system.

As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.

Diston emphasizes the necessity of educating and motivating young skiers and racers to adopt anti-cut apparel from a young age. Check out Diston's Junior apparel and learn more.

Diston Anti-Cut Shield teams up with the Ladies’ Ski Club out of Great Britain to bring optimal protection to female athletes on the slopes. 

LISKI Sport Equipment is pleased to declare its expansion into the North American ski racing market. This growth of the LISKI Sport Equipment distribution and service framework is now operating from two new key locations. The United States base is situated in Boise, Idaho, in collaboration with Sun Valley Ski Tools, while the Canadian counterpart is at Fortynine51 in Collingwood, Ontario.

SYNC Performance, provider of technical apparel, protective ski race equipment, and travel bags based in Vail, Colo., announces today the acquisition of RACEtech.

Thursday, December 12, 2024 is the last day to lock in the good times and purchase 24/25 Ikon Pass products – Ikon Pass, Ikon Base Pass and Ikon Session Pass