Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division.
Surefoot acquired Amfit in 2023 to streamline orthotic manufacturing for unlimited medical and performance-based possibilities. They have furthered that acquisition, and the newest is headquartered in Vancouver, Washington.
In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives.
MARKER bindings, with its innovation, technical sophistication, and performance, are making their mark in the first half of the 2024/25 Audi FIS Alpine Ski World Cup season helping numerous top athletes secure podium positions.
LISKI introduces cutting-edge innovation and sustainability to North American ski racing through its Snow Secure snow storage system.
As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.
Diston emphasizes the necessity of educating and motivating young skiers and racers to adopt anti-cut apparel from a young age. Check out Diston's Junior apparel and learn more.
Diston Anti-Cut Shield teams up with the Ladies’ Ski Club out of Great Britain to bring optimal protection to female athletes on the slopes.
LISKI Sport Equipment is pleased to declare its expansion into the North American ski racing market. This growth of the LISKI Sport Equipment distribution and service framework is now operating from two new key locations. The United States base is situated in Boise, Idaho, in collaboration with Sun Valley Ski Tools, while the Canadian counterpart is at Fortynine51 in Collingwood, Ontario.
SYNC Performance, provider of technical apparel, protective ski race equipment, and travel bags based in Vail, Colo., announces today the acquisition of RACEtech.
Thursday, December 12, 2024 is the last day to lock in the good times and purchase 24/25 Ikon Pass products – Ikon Pass, Ikon Base Pass and Ikon Session Pass
Escape the ordinary and unlock a new snow odyssey with the Oakley® Line Miner™ Pro goggles, made to enhance reality for unmatched clarity and performance on the slopes.
Ski Team Sweden Alpine is happy to announce a new collaboration with alpine and snowboarding hardware manufacturer Shred, as the start of a long-term partnership that promises to uphold and elevate the objectives of both parties.
From December 7 through December 13, 2024, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week.
Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.
Today (November 19th, 2024), Alterra Mountain Company has announced the closing of the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio of unique, complementary destinations in the Rockies.
With the 2024/25 ski season underway, HEAD, a global leader in high-performance ski equipment, proudly presents its U.S. roster of World Cup Rebels.
Successful season opening for Atle Lie McGrath. On Sunday, the Giant Slalom in Sölden sees the 24-year-old athlete from Norway race to third place. The HEAD Worldcup Rebel was in fifth place after the first run and gained two places with the tenth fastest time on the second run.
In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program.
Race Place was thrilled to introduce their Front Cover Winner, Copper Kirchmeier, and Back Cover Winner, Charlie Palmer! These two remarkable individuals have showcased an unwavering commitment to the world of ski racing, embodying a true spirit of excellence.
U.S. Ski & Snowboard announced expanded partnerships with Stifel Financial Corp (NYSE: SF) and Toyota (NYSE: TM). Stifel will become the official Team Naming Partner of the Stifel U.S. Para Alpine Ski Team and Toyota the official Team Naming Partner of the Toyota U.S. Para Snowboard Team.
Press Release SYNC Performance, Photo: Chauncey Morgan SYNC Performance Strengthens Team by Leaning into Experience
Stöckli Swiss Sports AG is pleased to announce the return of Fanny Smith, the most successful Swiss ski cross athlete.
Race Place is more than just a leading retailer of alpine race gear; it’s a vital source of ski tuning innovation. Founded by Scott Holmer in 1995, Race Place has grown from a humble mail-order catalog to one of North America’s largest retailers of race equipment. Learn more about the story of Race Place.
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