Partner Press Releases

Escape the ordinary and unlock a new snow odyssey with the Oakley® Line Miner™ Pro goggles, made to enhance reality for unmatched clarity and performance on the slopes. 

Ski Team Sweden Alpine is happy to announce a new collaboration with alpine and snowboarding hardware manufacturer Shred, as the start of a long-term partnership that promises to uphold and elevate the objectives of both parties.

From December 7 through December 13, 2024, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week. 

Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.

Today (November 19th, 2024), Alterra Mountain Company has announced the closing of the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio of unique, complementary destinations in the Rockies.

With the 2024/25 ski season underway, HEAD, a global leader in high-performance ski equipment, proudly presents its U.S. roster of World Cup Rebels.

Successful season opening for Atle Lie McGrath. On Sunday, the Giant Slalom in Sölden sees the 24-year-old athlete from Norway race to third place. The HEAD Worldcup Rebel was in fifth place after the first run and gained two places with the tenth fastest time on the second run.

In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program. 

Race Place was thrilled to introduce their Front Cover Winner, Copper Kirchmeier, and Back Cover Winner, Charlie Palmer! These two remarkable individuals have showcased an unwavering commitment to the world of ski racing, embodying a true spirit of excellence. 

U.S. Ski & Snowboard announced expanded partnerships with Stifel Financial Corp (NYSE: SF) and Toyota (NYSE: TM). Stifel will become the official Team Naming Partner of the Stifel U.S. Para Alpine Ski Team and Toyota the official Team Naming Partner of the Toyota U.S. Para Snowboard Team. 

Press Release SYNC Performance, Photo: Chauncey Morgan SYNC Performance Strengthens Team by Leaning into Experience

Stöckli Swiss Sports AG is pleased to announce the return of Fanny Smith, the most successful Swiss ski cross athlete.

Race Place is more than just a leading retailer of alpine race gear; it’s a vital source of ski tuning innovation. Founded by Scott Holmer in 1995, Race Place has grown from a humble mail-order catalog to one of North America’s largest retailers of race equipment. Learn more about the story of Race Place.

SYNC Performance announces their SYNC NCAA Team for the 2024–25 season. SYNC provides on-snow opportunities, gear, and apparel to the team, which excels these athletes on and off the hill. 

SYNC Athlete Fund has allocated $50,000 in grants to help bridge the funding deficit for the sixth consecutive year. Applications are open until August 31st, 2024 at midnight.

SYNC Performance is proud to present the inaugural #StokedOnSYNC Summer Ski Camp in Mt. Hood, Oregon. The camp is June 6th to the 17th, 2024

For the past three years, SPAC has partnered with SYNC Performance to create a unified team identity through custom apparel.

Waterville Valley Black & Blue Trail Smashers and Waterville Valley Academy are pleased to announce the hiring of Patrick Purcell as Head Women’s FIS Coach.