Record-Resetting Alpine Ski Champion Unites Career, Ventures, and Causes Under One Brand; “What’s the Point with Mikaela Shiffrin” Podcast Presented by Stifel to Launch Oct. 29
Mikaela Shiffrin Launches Personal Brand and Podcast
SÖLDEN, Austria (Thursday, October 23, 2025) — Mikaela Shiffrin, the most successful alpine skier in history, launched her personal brand and logo today. The move marks a defining new chapter in her record-resetting career. The brand unites her athletic achievements, partnerships, and future ventures under one mark of excellence. Meanwhile, global attention turns toward the upcoming FIS Alpine Ski World Cup and the 2026 Winter Olympics in Milan-Cortina.
A Symbol of Strength and Balance
Shiffrin, who owns 101 World Cup victories, 157 podiums, eight World Championship golds, and five Overall World Cup titles, remains the only athlete ever to win across all six alpine disciplines. Her new logo was created by Wunder Werkz in collaboration with Skylark. It captures the same qualities that define her performance — clarity, strength, and balance.
“In this brand and podcast, I’m hoping to gain perspective from others and their journeys and experiences, and relate that perspective to my own — the moments and people that have shaped me, and the causes that matter most to me,” Shiffrin said. “This is about creating impact through joy, kindness, and a genuine love for the journey. I am hopeful to use the spotlight to celebrate others and amplify issues bigger than myself.”
New Podcast: “What’s the Point with Mikaela Shiffrin”
In addition to her brand launch, Shiffrin will debut her podcast, “What’s the Point with Mikaela Shiffrin,” presented by Stifel, on Wednesday, Oct. 29. The series offers listeners an unfiltered look at her journey through in-depth conversations with elite athletes, business leaders, and people who have shaped her life. Each episode dives into themes of resilience, performance, purpose, and the drive behind success.
Furthermore, the partnership with Stifel reflects her commitment to shared values.
“Stifel is proud to stand alongside Mikaela as she embarks on this exciting new chapter,” said Ron Kruszewski, Chairman and CEO of Stifel. “Her commitment to excellence and her ability to inspire others perfectly align with our belief that success is most powerful when it’s shared — where success meets success.”
Making an Impact Beyond the Slopes
Beyond her racing career, Shiffrin continues redefining alpine skiing off the mountain. She has raised nearly $500,000 for the Share Winter Foundation through her MIK100: Reset the Sport campaign. The initiative supports learn-to-ski and snowboard programs for underserved youth. In addition, she champions mental health awareness, climate action through Protect Our Winters, and the advancement of women in sport.
A Record of Excellence
Ultimately, Shiffrin’s career reflects unmatched longevity and purpose. She is a two-time Olympic gold medalist, eight-time World Champion, five-time Overall World Cup champion, and the winningest alpine skier in history. She continues setting new standards both on and off the mountain.
Meanwhile, her influence extends into new arenas. She is also a co-owner of Denver Summit FC (NWSL) and a brand ambassador for global partners including Adidas, Atomic, Barilla, IKON Pass, Leki, Longines, Reusch, Oakley, Stifel, United Airlines, Visa, Xfinity, and more.
Fans and media can follow Shiffrin’s brand launch and podcast updates on Instagram, X, and YouTube at @MikaelaShiffrin.
About the Author: Press Release
