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The Stifel Financial Corp (NYSE: SF) became the official Team Naming Partner in 2023 for all ski teams under the US Ski and Snowboard Brand. This partnership aissted in expanding cross country World Cups back to the United States for the Loppet Cup.

SYNC Performance and SHRED Optics have partnered for a major giveaway. The giveaway includes a helmet, goggles, gloves, arm guards, race suit, and training shorts, a total of $1,700 in gear.

Since Mikaela Shiffrin's fall in Cortina d’Ampezzo, Italy, on January 26th while racing downhill, injuries have sidelined the superstar, but she is on the path to recovery. Here are the updates on her recovery journey.

There's no holding back Lara Gut-Behrami! Following her victory in the Giant Slalom on Saturday, the Swiss athlete leaves Soldeu in Andorra as the World Cup overall leader. It is the 43rd World Cup victory for the 32-year-old and her ninth in this discipline. AJ Hurt finishes third to win her second podium in the World Cup. Anna Swenn-Larsson celebrates her second World Cup victory in the Slalom in Soldeu on Sunday.

“It sucks because we would have loved Chamonix,” said Stifel U.S. Ski Team speed skier

The rehabilitation process after his terrible Wengen downhill crash is not the only topic on Aleksander Aamodt Kilde’s mind. The injured ski racing giant speaks out officially about his distrust in the top leadership of the Norwegian Ski Federation. Without changes, he will not return to ski racing.

Get ready for the exhilarating Women’s World Cup Giant Slalom in Soldeu Andorra! After a spectacular showing at last season's World Cup finals, Soldeu is heating up as a potential host for the 2029 FIS Alpine Ski World Championships. Don't miss the action on Saturday, February 10th!

Aleksander Aamodt Kilde crashed hard in the Wengen Lauberhorn downhill on January 13. Now, the ski racing star opens up about the severe implications of his injuries. His current primary goal is to be able to walk again and live a normal life.

Press release provided by Lange: GEPA pictures/Matic Klansek Click on Images to enlarge

If there was a soundtrack to this year’s World Cup, it might be Queen’s “Another One Bites the Dust.” As the rash of injuries among ski racing’s high-profile athletes escalates, every major ski team is feeling the pain.

SYNC’s Custom Team sat down with Rebecca Bell, Operations Manager at Franconia Ski Club, to reflect on their partnership with SYNC’s Custom Program over the last five years.

In a groundbreaking partnership between the United States Olympic & Paralympic Committee (USOPC) and On Location, the official hospitality provider for the Olympic and Paralympic Games, a package has been unveiled that gives spectators access to the Team USA House for Paris 2024. 

Seven GS races have already set the stage for a thrilling Kronplatz race. Lara Gut-Behrami of Switzerland leads the pack with 485 points, closely trailed by Italy's Federica Brignone with 460 points. The gap is a mere 25 points, making every turn on the ERTA slope crucial. Unfortunately, Shiffrin's and Grenier's crashes while racing in Cortina d'Ampezzo will mean they will miss the race in Kronplatz and likely eliminate them from the close battle for the season's GS title.

Rossignol launched the pre-intro of the new 24/25 HERO ST Ti in limited quantities through their website to celebrate Kitzbühel success.

Severe crashes during races over the past month have involved five former World Cup overall ski champions or Olympic gold medalists.

Mikaela Shiffrin, the champion 28-year-old American skiing sensation, faced a significant setback today in Cortina d'Ampezzo during the World Cup downhill race. As she catapulted off the course out of balance the crash unfolded.

Head Press Release: Sara Hector wins the Giant Slalom in Jasna on Saturday for her fifth World Cup victory, all five in this discipline.

Fischer's inception in 1924 we have been at the forefront of innovation and quality in the world of sports equipment, and this milestone is a testament to the company's unwavering commitment to excellence.