News

This weekend, the women move to Kranjska Gora, Slovenia, for a weekend of tech racing. Mikaela Shiffrin has her sights set on beginning 2024 by continuing her winning record in the World Cup.

Three of the most significant male skiers have sustained season-ending injuries in less than three weeks. How does this affect the sport and the World Cup tour?

ASPEN-On a classic venue where pro racing’s roots run deep, fresh faces served notice to the veterans during the first stop of the World Pro Ski Tour’s 2024 season, Jan. 13 and 14.

U.S. Ski & Snowboard Alpine Director Patrick Riml announced that he is leaving his position as of February 1, 2024. He will remain with U.S. Ski & Snowboard in an advisory capacity.

Celebrating a decade of pushing the envelope in performance alpine apparel, SYNC Performance has proudly reached its 10-year milestone. During this journey, SYNC’s Custom Program has raised the bar for custom alpine uniforms and evolved into a solution that has set a new standard for custom uniforms. Join us as we reflect on how the program has become a driving force in fostering community and uniform accessibility.

Fischer US is pleased to announce a new and exclusive ski partnership with the Colorado Mountain School (CMS). Starting this month!

Featured Image: Tawnia Coffee As Alpine ski racing enthusiasts eagerly embrace the holiday spirit, one

Loïc Meillard, World Cup racer who has always skied on Rossignol, confirmed his contract with The Rossignol Group until 2027.

The Stifel Bibbo Award Explained: an award given to a World Cup alpine athlete who wears the highest bib number and moves up the most in ranks.

SYNC Performance, in collaboration with Olympic Silver Medalist Ryan Cochran-Siegle and Skida Headwear and Accessories, is thrilled to announce the launch of the limited edition Ryan Cochran-Siegle Signature Race Suit.

Breezy Johnson, a world-class U.S. downhill racer and prominent Stifel US Ski Team member, is under scrutiny by the U.S. Anti-Doping Agency (USADA) after missing three whereabouts tests in a year.

It’s a serious step to add downhill to one’s repertoire. Still, for Radamus, who lives in nearby Edwards and grew up racing with Ski and Snowboard Club Vail, it seemed only appropriate for the World Cup’s one-stop at his home hill to be the place for his inaugural downhill race. However, with both downhill races canceled at Beaver Creek due to the weekend's inclement weather, River Radamus’ World Cup downhill debut will have to wait.

The Stifel U.S. Ski Team member from Aspen, Colorado, Stella Johansson, faced a setback in the first European Cup race of the 2023/24 season.

The Olympic and Paralympic Games Paris 2024 are upon us, and there is no better way to experience these grand sporting events than by being there. On Location is the official hospitality provider for Paris 2024. Learn More about the Travel Packages and Private Boxes they are offering!

GEPA pictures/Matic Klansek It was twenty-one-year-old, bib nine, New Zealand’s Alice Robinson, skiing with her

U.S. Ski & Snowboard is proud to announce that prize money for all domestic Audi FIS Alpine World Cups will be increased in collaboration with Stifel U.S. Alpine Ski Team title partner Stifel. This will begin with the Stifel Killington Cup on Nov. 25-26, 2023.

As part of the expanded partnership with the US Ski Team, Stifel unveiled a new series of ad spots and video shorts for 2023/24. They started with an ad featuring Mikaela Shiffrin.

GEPA-pictures-Mathias-Mandl & GEPA-pictures-Harald-Steiner As the Stifel Killington Cup approaches, Paula Moltzan, a shining star in