Atomic

The iconic 3Tre Madonna di Campiglio Night Slalom returns on January 8, 2025, kicking off the new year with high-stakes action on the legendary Canalone Miramonti slope. Austria’s Marco Schwarz, last year’s champion at this venue, headlines a stacked field that includes favorites Clément Noël, Henrik Kristoffersen, and Loïc Meillard. With North American hopefuls like Jett Seymour and Erik Read also in the mix, this fifth slalom of the season promises thrilling competition under the lights. Don’t miss the world’s best battling for glory in one of alpine skiing’s most prestigious events.

Zrinka Ljutic holds a commanding lead after the first run of the Semmering slalom, with Germany’s Lena Dürr and Switzerland’s Camille Rast in pursuit. North Americans Amelia Smart and AJ Hurt aim to climb the ranks in an exciting afternoon finale.

History in the making at Beaver Creek! Women’s downhill debuts on the legendary Birds of Prey course, showcasing world-class speed skiing. Discover the top racers, iconic jumps, and U.S. Ski Team stars making waves this season.

In 2022, Haley Cutler was doing what most of the ski racing world was doing—watching the Beijing Winter Olympics. Among the competitors in the speed events were former peers, women she had either grown up racing with or encountered on the FIS circuit. She was overcome with a revelation: “We’ve all competed against each other before. Why can't we do that again? Why can't I be there with them?”

VAL D’ISÈRE, France – Marco Schwarz is making his highly anticipated return to the World Cup circuit this weekend. The Austrian skier will compete in Sunday’s slalom in Val d’Isère, nearly a year after suffering a cruciate ligament tear and just three and a half months after disc surgery.

Mikaela Shiffrin is taking the quest for her 100th career World Cup victory to North America.

The American ski star might even get the one win she needs for the milestone in what is like a home race for her in Killington, Vermont, which hosts a giant slalom and a slalom next weekend.

Different equipment shifts were analyzed at the World Cup opener in Sölden. Also, Atomic introduced a cutting-edge prototype boot in Sölden. Alex Vinatzer, who finished fifth-place, raced in a prototype boot.

One year after his emotional retirement from Alpine ski racing, Lucas Braathen returns to the sport in Sölden, Austria.

Mikaela Shiffrin gears up for the 2024–25 World Cup season, focusing on skiing her best, not chasing the 100-win milestone, even as others highlight her record-breaking potential. Shiffrin is ready to face the challenges ahead with a strong preseason behind her and major adjustments to her approach.

In a move to create a deeper and more meaningful community among junior alpine racers across North America, Atomic is proud to announce the launch of its new Juniors to Champions program. 

Aleksander Aamodt Kilde, the Norwegian skiing star, continues his challenging journey to return to the World Cup circuit after a devastating crash at the Lauberhorn in January 2024. His fiancée, fellow superstar Mikaela Shiffrin, has offered emotional support as Kilde recovers from a dislocated shoulder and a severe leg injury. The road back is filled with physical and mental challenges, but Kilde remains determined.

Mikaela Shiffrin released updates for this upcoming 2024/25 season with a slightly different direction. This season Shiffrin will be focusing on three disciplines: slalom, giant slalom, and super-G. She does not plan to enter into any World Cup downhills. 

This week, Austrian superstar Marco Schwarz returned to skiing Tuesday at the Norwegian indoor ski hall SNØ, seven months after his December 2023 knee injury.

In the first part of the 22nd episode of the Skiing is Believing Podcast Summer Series, Matt Garcka and Alan Rigg spoke with the 12-time FIS World Cup winner and former Super-G World Champion Daron Rahlves.

Lucas Pinheiro Braathen has just wrapped up the fourth edition of the LUCI Foundation's ‘Lucas Braathen Race Camp’ in Oslo, Norway. Atomic and Oakley had great involvement in the success of the camp.

The upcoming Gear Testing season is fast approaching! Alpine ski racing boot and ski brands are preparing to establish their presence at different off-season training destinations, offering athletes of all ages the opportunity to test their equipment.

Atomic announces its North American test schedule for spring and early summer 2024 at Copper Mountain and Mt. Hood.

Lucas Pinheiro Braathen announced his new team for the upcoming ski season 2024/25 at the World Cup Races under the Brazilian flag.