Brand News

Tanner Perkins steps into his first World Cup super-G at Copper Mountain, bringing momentum, gratitude, and the full-speed drive that carried him from van life to the U.S. Ski Team.

Roy Steudle opens his World Cup season in Thursday’s Copper super-G, stepping in as Britain’s leading speed skier. His path, pressure, and hopes for a breakthrough are all here.

The men’s speed season opens in Colorado with the Copper Mountain super-G, part of the Stifel Copper Cup presented by United Airlines. Major storylines lead the way, including the possible and likely return of Aleksander Aamodt Kilde, Swiss depth, North American strength, and a tight Olympic qualification window.

From two European brands in a tiny Park City shop to 29 stores worldwide, Bob and Russ Shay built Surefoot into the gold standard for ski-boot fit and comfort.

Olympic silver medalist Ryan Cochran-Siegle opens his season at Copper Mountain with a calm, day-to-day focus. He breaks down pressure, confidence, and what he expects from Thursday’s super-G.

Sam Morse balances World Cup speed, Dartmouth engineering, marriage, and his Fast Camp program. Inside the life, drive, and mindset behind “Moose.”

River Radamus opens up about racing World Cups on the mountains he grew up on, the altitude challenge, his Olympic drive, and how Storm Klomhaus helps him keep joy at the center of the sport.

Kyle Negomir returns to familiar snow as he launches his Olympic season with four home-state World Cup races. He reflects on childhood roots, home-slope pressure, and the push toward his first Games

Lara Gut-Behrami suffered a serious knee injury in a training crash in Copper Mountain, and early reports point to torn ligaments. Here’s what we know so far — and what it could mean for her final season.

Toko’s All-In-One Wipe and Brush gives racers a simple, heat-free way to protect ski bases and zero multiple skis before race day or training. The durable formula works for travel, storage, and training, making ski prep easier.

Norway’s indoor ski arena SNØ has partnered with eyewear and protective gear brand SHRED., equipping instructors and ski patrol with goggles, helmets, and back protectors. The collaboration brings SHRED. into Norway for the first time, highlighting innovative safety technology like Contrast Boosting Lens™ 2.0 and promoting safer, higher-performance skiing.

Stanley Buzek’s journey from Boulder to the World Cup begins in Levi, Finland. The 20-year-old Stifel U.S. Ski Team racer will make his World Cup slalom debut on November 16, bringing NorAm confidence, CU Boulder ties, and a love for free skiing that continues to shape his style and mindset.

In this edition of the TOKO Wax Room, Stifel U.S. Ski Team speed skier Sam Morse shares how a surprise rock strike forced him to hand-fix his skis with nothing but a file, a stone, and determination—proving that sometimes, it pays to go back to the basics.

Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.

Enter to win one of five Toko Boot Bags — the ultimate insulated and waterproof gear bag for skiers and coaches. Contest ends December 1, 2025, so don’t miss your chance to upgrade your race-day setup!

Race Place proudly celebrates our 2025–26 Cover Contest Winners — Dylan Schemenauer and Jameson Pfeister! These two standout athletes represent the grit, passion, and perseverance that define the ski racing community. From late starts to comeback stories, their journeys capture what makes our sport so special.

Winter has officially arrived! The 25/26 Ikon Pass season kicked off as Arapahoe Basin, Colorado, became the first mountain to open its lifts on October 26, 2025. With new destinations in Canada, Europe, and Asia, plus app and on-mountain upgrades, Ikon Pass holders are in for their biggest season yet.

Switzerland’s Marco Odermatt claimed victory in the men’s Giant Slalom at Sölden, edging Austria’s Marco Schwarz and Norway’s Atle McGrath. Challenging conditions and aggressive skiing made for a thrilling second run, while River Radamus was the lone North American in the top 30.