Brand News

The application process for the 2025 SYNC Team is open. Seize this opportunity to receive support and contribute to the evolution of high-performance ski gear.

Stöckli, the legendary Swiss ski manufacturer renowned for its relentless pursuit of perfection, is thrilled to announce the return of its Test Center to Mt. Hood! Click the link to find out when and where.

Nordica is gearing up for an exciting summer of ski testing at two premier alpine training destinations: Mt. Hood, Oregon, and Copper Mountain, Colorado. Demo the latest 2026 Dobermann collection. Find out more and secure your demo spot.

Following a record-setting season on the world stage, Atomic is charging into summer with championship energy, brand new Redster race product, and a summer test program designed to bring World Cup race performance to the next generation of skiers. Check out the dates and locations of Atomic's 2025 gear testing centers.

HEAD World Cup Rebels have set up their 2025 spring race testing schedule. Also, various race centers will be offering the full fleet of 25-26 HEAD Race Skis. Check out all their dates and locations.

North American women made major gains in World Cup giant slalom this season, with the Stifel U.S. Ski Team finishing second in the Nations Cup GS standings and Alpine Canada Alpin’s Valérie Grenier returning strong. With podiums from Paula Moltzan, breakout performances from Katie Hensien and Britt Richardson, and a growing list of point scorers, both teams look primed for Olympic success in 2026.

SHRED., Dolomiti Superski, Val di Fassa, and Ski Team Fassa successfully concluded two sold-out sessions of SHRED. with Ted last February. Learn more about the sessions!

For the 15th straight season, no North American man reached a World Cup slalom podium—but the signs of change are real. Benjamin Ritchie surged into the top 20, Jett Seymour found consistency, and veterans like Luke Winters and Erik Read remain in the mix. With a deeper core, renewed confidence, and Olympic momentum building, North American men may close in on the breakthrough they’ve chased for over a decade.

Nordica athlete Lenz Hächler represents the Swiss Team and has shown remarkable resilience in overcoming pain to excel on the Europe Cup circuit this past season. Discover more about his determination and achievements.

Sun-soaked shredding and skill enhancement on glaciers is around the corner, which raises an important question: how can you safeguard your eyes and ensure optimal vision while facing the intense sunlight? The Contrasting Boosting Lens™ (CBL) 2.0 System is the answer. Learn more.

AJ Ginnis leaves Fischer after nearly three decades and begins a new chapter ahead of the 2026 Olympics. After an early injury ended his 2024–25 season, the World Championship medalist prepares for a comeback with a new ski brand and coaching team.

North American slalom women built momentum this season with standout performances, key comebacks, and growing depth on both the Stifel U.S. Ski Team and Alpine Canada Alpin. With Olympic hopes in sight, staying healthy will be the key to converting potential into podiums in 2026.

The GB Snowsport Alpine Ski Team is turning heads with a season full of breakthroughs, top-10 World Cup finishes, and rising stars on both the men’s and women’s sides. With momentum building ahead of Milano-Cortina 2026, Britain could be on the verge of making British Olympic history.

North America’s top men wrapped a turbulent World Cup downhill season with moments of brilliance and signs of strain. Canada celebrated a Kitzbühel win from James Crawford and a pair of podiums from Cameron Alexander, while the Stifel U.S. Ski Team managed just one podium amid injuries and ranking drops. As the 2026 Olympic season approaches, both teams show potential—but podium consistency and athlete health will be key.

The U.S. women’s downhill team delivered a stronger season in 2025, with Lauren Macuga and Breezy Johnson earning back-to-back World Cup podiums in Kvitfjell and Johnson also claiming World Championship gold. With Jacqueline Wiles adding key points and Lindsey Vonn returning to form, the Stifel U.S. Ski Team enters the Olympic year with momentum and depth.

SYNC Performance Seeks a Staff Accountant / Payroll Specialist. Learn more about the position and how to apply!

Ikon Pass welcomes Le Massif de Charlevoix to the Ikon Pass community for winter 25/26, joining Tremblant in Quebec, for a total of nine marquee destinations in Canada. April 17, 2025, is the last day to score your Ikon Pass at spring’s lowest prices, prices go up and savings end.

The best ski team at the World Championships and the best ski team in the World Cup - HEAD once again proves its supremacy in alpine ski racing in the 2024/25 season.