Brand News

Rising U.S. Alpine star Lauren Macuga partners with Stifel as she gears up for an exciting World Cup season, bringing speed, ambition, and inspiration to the slopes.

Experience more joy on the slopes this winter with Ikon Pass! Enjoy new lifts, gondolas, terrain expansions, lodges, and enhanced snowmaking across 60+ destinations worldwide—plus two weeks to lock in 25/26 low rates.

Stifel hosted its 10th Annual U.S. Ski Team Fundraiser in Ladue, Missouri, raising $1.37 million in support of athlete development. The evening, themed “Una Notte Bianca a Cortina,” featured music, a live auction, and appearances from Olympic and Paralympic stars including Mikaela Shiffrin, Bella Wright, and Noah Elliott.

Stifel continued its summer tradition of hosting financial planning workshops for U.S. Ski & Snowboard athletes, equipping skiers and snowboarders with real-world financial tools.

SYNC Performance is thrilled to announce the 2025/2026 SYNC Team, a standout group of 15 top-tier ski racers from clubs and teams across the country.

Alice Merryweather and Jay Poulter of the Stifel US Ski Team took on a summer internship at Stifel Financial Corp Salt Lake City Branch. Learn about their experience and highlights.

ChatGPT said: With six medal contenders in giant slalom—including Olympic champion Mikaela Shiffrin—and four downhill stars like World Champion Breezy Johnson and comeback legend Lindsey Vonn, the Stifel U.S. Ski Team faces an Olympic selection puzzle ahead of Cortina 2026, where fierce internal competition will make every start spot hard-earned.

Marta Bassino and Salomon have ended their partnership after more than 20 years together. The Italian star, who won the 2021 giant slalom discipline globe and multiple World Championship titles with the brand, announced the split following a challenging season.

SYNC Performance and Independent Athlete Stef Fleckenstein kick off the How-To-Train Summer Series with 10 explosive exercises every ski racer should have in their dryland routine.

This season, SYNC Performance created the SYNC Athlete Ambassadors program designed to support elite-level ski racers. Click to learn more and apply!

The Luxury Chalet Company was born from a deep-rooted love of alpine skiing and living. They provide ski accommodations in Switzerland, France, Austria, and Italy and meet the demand for tailored accommodations in the ski racing industry. Learn more!

Britain’s most successful alpine skier, Dave Ryding, has announced that the 2025–26 season will be his last. The 38-year-old slalom star plans to retire after his fifth Olympic appearance, aiming to end his career with a historic podium and a new personal best at the Games.

Patrick Kenney’s rise to the World Cup wasn’t linear—but it was relentless. From being cut by the U.S. Ski Team to racing independently in Europe, earning All-American honors at the University of New Hampshire, and building a support network from scratch, Kenney’s journey is a story of grit, gratitude, and belief. Now back on the Stifel U.S. Ski Team, he’s more prepared than ever—and ready for the Olympic season ahead.

Austrian slalom skier Katharina Huber has signed with Völkl/Marker ahead of the 2025–26 season, becoming the fifth athlete to leave Fischer this spring. A consistent World Cup Finals qualifier, Huber continues to build on a strong slalom career that includes 10 top-10 finishes.

Jett Seymour of the Stifel US Ski Team is the latest athlete to join the powerhouse Atomic Redster team, signing a two-year contract with the brand.

The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.

Lenz Hächler, a promising talent, joins the Stöckli racing team this World Cup season. The Swiss-skier signed a 4-year contract. Learn more!

The application process for the 2025 SYNC Team is open. Seize this opportunity to receive support and contribute to the evolution of high-performance ski gear.