Brand News
World Cup veteran Shawn Gaisford to bring a wealth of race experience to U.S. market.
SR Staff ReportAug 31, 2021Feeling the resurgence of the industry after the pandemic year, LEKI will unveil a fresh new look for the first time in 33 years in conjunction with a complete overhaul of their trekking and trail running pole collections in spring 2022.
SR Staff ReportJul 27, 2021Surefoot has dedicated four decades to setting benchmarks in boot fitting, helping generations of racers
Shauna FarnellJul 20, 2021Now’s the time to start thinking about testing and dialing in your setup for next season. Here's your complete guide to summer testing.
SR Staff ReportMay 14, 2021Although you’d never know it watching him tear down the course, Rob Cone was struggling
Shauna FarnellApr 20, 2021Looking back on his decorated career, Ted Ligety names his ability to compete in multiple
Shauna FarnellMar 24, 2021SYNC Performance, provider of ski apparel, protective ski race equipment, and travel bags based in
SR Staff ReportMar 16, 2021You can try them in all light conditions, make sure they don’t fog up or
Shauna FarnellMar 05, 2021Wintersteiger NA announced a new North American partnership with HEAD USA. The collaboration, which is an
SR Staff ReportMar 03, 2021PARK CITY, Utah — SHRED. is proud to debut the BigShow Recycled goggle line. “After
SR Staff ReportFeb 10, 2021The World Pro Ski Tour (WPST) has announced a new partnership with REKS®, a leader
SR Staff ReportFeb 09, 2021Giro Sport Design, a leader in high-performance snow helmets and goggles, announced a new four-year
SR Staff ReportDec 23, 2020A slalom race at Whiteface, N.Y. has forever changed U16 Jonathan Davis’ perspective on ski
Karina SchwartznauNov 11, 2020SYNC Performance, the ski apparel and race equipment company based in Vail, Colo., recently launched
SR Staff ReportJun 22, 2020Thanks to new partnerships with Dalbello, Lange, and Marker, Kaestle was able to close the deal after a 23-year absence from the OSV pool.
Mackenzie MoranJun 17, 2020On June 10, 2020, Canada’s Erin Mielzynski announced that she would be leaving behind her
SR Staff ReportJun 17, 2020The 27-year recently made the switch from long-time sponsor Salomon.
SR Staff ReportJun 17, 2020In light of COVID-19 some brands will still provide summer testing options for the summer.
Mackenzie MoranJun 14, 2020



