Partner News

Alterra Mountain Company has appointed former Marriott Bonvoy executive David Flueck as Chief Customer Officer and President of Ikon Pass, strengthening its leadership team as the company continues to expand its global mountain portfolio and multi-destination ski pass.

Alpine skier Lila Lapanja has built her career on independence, resilience and belief. After narrowly missing Olympic qualification twice and facing major setbacks, she chose a new path — representing Slovenia and creating her own structure within the sport. In My Way, Lapanja shares how embracing her heritage and owning her journey brought a deeper sense of purpose, pride and peace.

Mikaela Shiffrin built a commanding 0.82-second lead after the first run of the Olympic slalom. Lena Dürr sits closest, with a tightly packed group still in contention heading into the decisive second run.

Atle Lie McGrath seized control of the Olympic men’s slalom after a chaotic first run at Milan/Cortina 2026. Heavy attrition thinned the medal contenders as pressure and falling snow reshaped the field. One run remains to decide gold.

Federica Brignone delivered a commanding first run in the women’s Olympic giant slalom, setting the pace as she chases a second gold medal of the Games. Lena Dürr and Sofia Goggia sit in podium position, while a rare three-way tie and strong American and Canadian showings set up a dramatic second run.

Four generations deep in ski racing, Andreas Žampa is carrying forward a family legacy built on commitment, precision, and resilience. Beyond the World Cup stage, the Slovak standout is investing in the next generation through the growing Žampa Cup initiative.

Lucas Pinheiro Braathen unleashed a breathtaking first run in the Olympic giant slalom, opening a massive lead over reigning champion Marco Odermatt and the stacked Swiss squad. With Brazil chasing history and the field scrambling to respond, the second run is set for a high-pressure showdown.

Ski Racing Media has teamed up with Toko to give away three Toko T18 Wax Irons, the professional-grade waxing iron trusted at the World Cup. Designed for precision, consistency, and elite performance, this is a must-enter giveaway for serious skiers, coaches, and wax technicians.

Ikon Pass has partnered with the award-winning Slopes app to deliver enhanced stat tracking, advanced analytics, and seamless syncing across 70+ global destinations. The upgraded Ikon Pass app now offers pass holders deeper insights, shareable season recaps, interactive maps, and real-time resort information—all in one place.

Federica Brignone rose from a severe leg injury to capture Olympic Super-G gold on home snow in Cortina, mastering a brutal course where 17 of the world’s best failed to finish.

Sarah Schleper is preparing for her seventh Olympic Games — the only female alpine skier ever to reach that mark. This time, she’ll share the stage with her son, Lasse Gaxiola, making them the first mother and son to compete in the same Olympic edition. Read the full story of their historic journey on ShredOptics.com.

Franjo von Allmen captured his third straight gold in the Men’s Olympic Super-G on the Stelvio in Bormio, mastering aerodynamics and precision to make history. Ryan Cochran-Siegle earned silver, while Marco Odermatt took bronze in a race defined by speed and execution.

Base burn shows up fast in cold winter snow — especially underfoot. TOKO Wax Room contributor and independent World Cup skier Jimmy Krupka explains how wax cycling, daily care, and ski-room habits keep bases fast and healthy all season.

Under clear skies on the Stelvio, the Olympic men’s downhill delivered speed, courage, and emotion from top to bottom. Switzerland’s Franjo von Allmen captured gold in a career-defining run, while Italy rose on home snow and a new generation seized the Olympic moment in Bormio.

The complete men’s Olympic downhill start list from Bormio, Italy, plus the daily program and how and when to watch the race on the Stelvio.

SYNC Performance has opened applications for its new Junior Scholarship, recognizing U14 and under ski racers across North America who bring passion, dedication, and positivity to the sport. The selected athlete will receive a full junior race kit, SYNC apparel, and a one-on-one virtual mentorship with an elite SYNC Athlete Ambassador.

Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.

Salomon is officially returning to competitive alpine racing in North America with the launch of EQUIPE, a head-to-toe race initiative built on performance, heritage, and community. Backed by early World Cup success and a full race-system offering, EQUIPE marks a renewed commitment to athletes from the highest level to junior racing.