Partners

The Gear Testing season has arrived, with alpine ski racing boots and ski brands gearing up to be available at various off-season training locations. Check out dates, locations and other information.

The rise of dry slope skiing has driven innovation in protective gear and apparel tailored for these unique conditions. At the forefront of this innovation is DISTON, which has introduced the first Dry Slope Cut-Resistant Jogger. Check it out!

Two resorts are preparing for the upcoming winter season with advanced snow farming and Snow Secure storage solutions, enabled by LISKI. Learn more about the successful implementation.

In a town famous for producing top-tier winter athletes, a quiet revolution is unfolding—not on the slopes, but behind four walls. For the past few years, Sim.Sports has been redefining how ski training is done. Learn more.

Stöckli, the legendary Swiss ski manufacturer renowned for its relentless pursuit of perfection, is thrilled to announce the return of its Test Center to Mt. Hood! Click the link to find out when and where.

Sun-soaked shredding and skill enhancement on glaciers is around the corner, which raises an important question: how can you safeguard your eyes and ensure optimal vision while facing the intense sunlight? The Contrasting Boosting Lens™ (CBL) 2.0 System is the answer. Learn more.

The best ski team at the World Championships and the best ski team in the World Cup - HEAD once again proves its supremacy in alpine ski racing in the 2024/25 season.

Diston creates new developments in the cut-resistant apparel industry, so they are frequently asked questions about their cut-resistant garments, the requirements, new developments, and more. In this article, Diston answers some of the most asked questions.

On Thursday, March 13, 2025, skiers and riders can find their joy at over 60 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 25/26 winter season.

In honor of Shiffrin's 100th victory, Stifel will contribute a $10,000 donation to Shiffrin’s “MIK100: Reset the Sport” initiative to support learn-to-ski programs for youths in partnership with the Share Winter Foundation.

 Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division.

Surefoot acquired Amfit in 2023 to streamline orthotic manufacturing for unlimited medical and performance-based possibilities. They have furthered that acquisition, and the newest is headquartered in Vancouver, Washington.

In celebration of her milestone 100th World Cup victory, Ikon Pass will match donations up to $50,000 to help Mikaela Shiffrin, the greatest skier of all time and Ikon Pass ambassador, raise $100,000 for Share Winter Foundation, to support youth learn to ski and snowboard initiatives.

MARKER bindings, with its innovation, technical sophistication, and performance, are making their mark in the first half of the 2024/25 Audi FIS Alpine Ski World Cup season helping numerous top athletes secure podium positions.

We are firing up the countdown with less than one year to go until the Olympic Winter Games Milano Cortina 2026. With less than a year until the Opening Ceremony, athletes will have their ambitions set on competing on the most prestigious stage in sport. Alpine racers express excitement, most gender-equal games in history, and a look into making Milano Cortina 2026 easy to navigate and watch with OnLocation.

LISKI introduces cutting-edge innovation and sustainability to North American ski racing through its Snow Secure snow storage system.

As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range.

Driven by his love for skiing and his commitment to his family, Andrey Yunusov founded the 4SeasonAlpine Indoor Ski Snowboard Simulator Studio in Doylestown, Pennsylvania