French ski maker Rossignol announced yesterday that Tim Petrick has been hired as the company’s Vice President of Global Sales and Marketing, effective July 1.

According to a statement by Rossignol, Petrick will oversee “worldwide strategic direction of the Dynastar, Lange, Look and Rossignol brands,” from the company’s headquarters in Moirans, France.
 
“This exciting news is an important step in the re-alignment of the Rossignol Group to become a stronger, more focused, more profitable winter-equipment company,” said CEO, Bruno Cercley. “I chose to hire Tim because he brings incredible passion as well as proven sales, marketing and brand-management experience. His input will strengthen all of our brands, improve our product planning and deliver more value to the Rossignol Group’s retailers and consumers around the world.”
 
Petrick comes to Rossignol after serving as K2’s Vice President of Global Sales. He has worked in the ski industry for more than 35 years as a 3-time member of the Professional Ski Instructors of America National Alpine Demo Team, Director and head coach of the Aspen Ski Club, Associate Publisher of Powder Magazine, General Manager of Olin Skis and Executive Vice President of Booth Creek Ski Holdings. Petrick has also written two books on the sport of skiing and is a published sports photographer.
 
“Rossignol is arguably the greatest brand in the history of skiing,” said Petrick. “It’s an incredible honor to be associated with Rossignol, and it is a responsibility I take very seriously. Dynastar, Lange and Look are also true legacy brands and are critical components of our future success.”
 
Petrick plans to hit the ground running. “We will set out to immediately clarify the strategies and positioning of this incredible portfolio of brands. We’ll create collections that are easy-to-buy and easy-to-sell,” said Petrick “We will strive to be a company that is easy to do business with, and we’ll implement a business plan that will be sustainable for another 100 years.”
 
“Tim definitely brings a global perspective to Rossignol and also a strong perspective on our markets that will allow us to deliver compelling products,” said North American President Francois Goulet. “This is a great move, and the entire team here is excited to have Tim on board and to work closely with him.”
 

French ski maker Rossignol announced yesterday that Tim Petrick has been hired as the company’s Vice President of Global Sales and Marketing, effective July 1.

According to a statement by Rossignol, Petrick will oversee “worldwide strategic direction of the Dynastar, Lange, Look and Rossignol brands,” from the company’s headquarters in Moirans, France.
 
“This exciting news is an important step in the re-alignment of the Rossignol Group to become a stronger, more focused, more profitable winter-equipment company,” said CEO, Bruno Cercley. “I chose to hire Tim because he brings incredible passion as well as proven sales, marketing and brand-management experience. His input will strengthen all of our brands, improve our product planning and deliver more value to the Rossignol Group’s retailers and consumers around the world.”
 
Petrick comes to Rossignol after serving as K2’s Vice President of Global Sales. He has worked in the ski industry for more than 35 years as a 3-time member of the Professional Ski Instructors of America National Alpine Demo Team, Director and head coach of the Aspen Ski Club, Associate Publisher of Powder Magazine, General Manager of Olin Skis and Executive Vice President of Booth Creek Ski Holdings. Petrick has also written two books on the sport of skiing and is a published sports photographer.
 
“Rossignol is arguably the greatest brand in the history of skiing,” said Petrick. “It’s an incredible honor to be associated with Rossignol, and it is a responsibility I take very seriously. Dynastar, Lange and Look are also true legacy brands and are critical components of our future success.”
 
Petrick plans to hit the ground running. “We will set out to immediately clarify the strategies and positioning of this incredible portfolio of brands. We’ll create collections that are easy-to-buy and easy-to-sell,” said Petrick “We will strive to be a company that is easy to do business with, and we’ll implement a business plan that will be sustainable for another 100 years.”
 
“Tim definitely brings a global perspective to Rossignol and also a strong perspective on our markets that will allow us to deliver compelling products,” said North American President Francois Goulet. “This is a great move, and the entire team here is excited to have Tim on board and to work closely with him.”