Ski Racing Media opposes discrimination, makes donation to Winter4Kids

Ski Racing Media opposes discrimination of any kind and the use of unnecessary force by police. We support efforts to make the world a safer place for all people. Over the past week, we have been listening and have engaged in conversations about the lack of diversity in our sport. We know we can do better. As part of that effort, Ski Racing Media will support Winter4Kids with an initial $5,000 donation.

Winter4Kids is a non-profit organization focused on bringing winter sports to underprivileged kids in the tri-state area. Through their programs, inner-city youth are able to experience the joy of alpine skiing, nordic skiing, and snowboarding through experiential learning and mentorship, encouraging kids to become lifetime enthusiasts through academy programs and local competitions. The National Winter Activity Center (NWAC), located in Vernon, New Jersey, is home to these programs, giving kids of all backgrounds a space to enjoy the outdoors and embrace the opportunities that come with it. 

In addition to their everyday mission, Winter4Kids is actively involved in exposing their youth to high-level ski racing. This past February, Winter4Kids and the NWAC hosted New Jersey’s first-ever NorAm event in an effort to bridge the gap between local and elite athletes while connecting a wider audience to the highest levels of the sport. 

“At each moment and each day we, all of us, are getting better at being better,” said Winter4Kids President and CEO Schone Maillet in a statement earlier this week. “At Winter4Kids and the National Winter Activity Center, we make a difference and change lives. Our classroom is the outdoors and on snow. With each session and every kid who participates, we continue to develop healthy lifestyles, enable dreams, create new enthusiasts. We help them turn unimaginable dreams into inevitable opportunities. Their future will not be one of fear, anxiety, and apprehension. They will choose hope.”

If you would like to donate, support, or learn more about the work Winter4Kids does to make winter sports more diverse and inclusive, please visit winter4kids.org.