Alterra Mountain Company becomes the first U.S. ski operator to achieve Science Based Targets initiative (SBTi) verification, marking a major step forward in climate accountability across the global ski industry, alongside new progress in sustainability, workforce support, and community investment.
Estelle Alphand grew up in France but chose to represent Sweden, her mother’s homeland. The Olympian reflects on identity, pressure, and embracing an underdog mindset on the world stage.
Alterra Mountain Company has appointed former Marriott Bonvoy executive David Flueck as Chief Customer Officer and President of Ikon Pass, strengthening its leadership team as the company continues to expand its global mountain portfolio and multi-destination ski pass.
Four generations deep in ski racing, Andreas Žampa is carrying forward a family legacy built on commitment, precision, and resilience. Beyond the World Cup stage, the Slovak standout is investing in the next generation through the growing Žampa Cup initiative.
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