Dr Jim Taylor

Dr. Jim Taylor launches PrimeMind, a platform designed to make mental training a consistent part of ski racing performance.

Parents play a powerful role in a young ski racer’s mental game. Dr. Jim Taylor explains how subtle pressure — even when unintended — can increase anxiety and hurt performance, and how parents can instead create emotional safety that helps racers thrive.

Race-day readiness goes beyond training and equipment. Mental preparation completes the package—and determines how preparation shows up when pressure is highest.

Ski racers at every level hit performance plateaus. Dr. Jim Taylor explains why progress stalls and how athletes can break through with better mindset, risk, and training habits.

Every racer can learn to ski faster. Here’s how athletes train the ability to handle more speed with confidence and commitment across all alpine disciplines.

This article is my third and final in a series on the role of technology in ski racing (here are #1 and #2). Today, I will focus on one technology that has become ever-present in our sport and is changing how parents (and kids) follow races. I’m talking about Live-Timing, an online real-time platform that tracks race results.