worldcup

Atomic Media Day brought together some of the biggest names in ski racing — including Mikaela Shiffrin, Lucas Pinheiro Braathen, and Sofia Goggia — for a celebration of passion, performance, and purpose. From mental resilience to Olympic dreams, the Redster team shared powerful stories ahead of the Milano-Cortina 2026 Winter Games.

From the slopes of Steamboat Springs to the World Cup stage, slalom specialist Jett Seymour is chasing his Olympic dream with resilience, gratitude, and balance. Supported by family, mentors, and mindfulness, Seymour’s journey to Cortina 2026 blends athletic ambition with a deep love for skiing.

After podium highs and career-threatening injuries, American speed skier Jacqueline Wiles has discovered resilience, perspective, and even a passion for flying that fuels her life on and off the slopes.

Britt Richardson’s journey from fearless childhood days on skis to the World Cup stage is rooted in passion, resilience, and joy. With her sights set on the Olympics, she’s redefining what it means to find success beyond results.

Canadian downhill skier Brodie Seger heads into the Olympic season guided by family, resilience, and the family motto Power of Positive Thinking, while raising ALS awareness through his #Helmet4Hope initiative.

Mattia Casse got a unique glimpse of the slopes where he landed his huge super G victory last winter (and where he notched first World Cup podium, a downhill in 2022). For the fifth straight summer, Casse has competed in the Maratona dles Dolomites, an iconic cycling race in Alta Badia drawing 8,000 participants from 92 countries.

The Stifel U.S. Alpine Women’s World Cup Tech Team is kicking off its first training camp, under the leadership of new head coach Alek Glebov. Learn more about Alek and his goals in his new coaching role.