LEBANON, N.H. – Marker/Dalbello/Volkl (MDV), a global leader and supplier of snowsports products, announced that Willy Booker has been selected as the Executive Vice President for the Dalbello boot brand in the U.S., effective Sep. 1.
“We are very excited about the addition of Willy Booker as the EVP for Dalbello,” said MDV U.S. President Mike Noonan. “His proven track record in our industry brings with it a wealth of experience and expertise to lead Dalbello forward.”
Booker joins Dalbello with years of experience in the ski industry. He was formerly the President of Nordica USA for four years and assumed leadership of Fischer Skis US following that role. A lifelong skier, Booker was raised in Colorado and learned to ski at Loveland Ski Area. He followed his passion for racing to Burke Mountain Academy in 1992 and later attended the University of Vermont where he earned All American honors. His ski industry experience includes time spent in race service, marketing and promotions, sales and administration.
“I have deep respect for all of the great work and success of the Dalbello team. I hope to help in the continuing effort to grow the brand and build on the great specialty retail reputation that has been established in the USA,” said Booker. “I’m also very excited to join Mike and a group of people at Marker Volkl that is widely considered the best in the business as they welcome Dalbello into the fold.”
Dalbello began producing ski boots in Asolo, Italy, in 1974. Today, the Dalbello brand is a market leader and was the winningest ski boot brand at the 2014 Sochi Winter Olympic Games.
Release courtesy of MDV