With less than 100 days until the Olympic Winter Games Milano Cortina 2026, experience the thrill of world-class skiing in pure luxury. On Location’s Official Hospitality packages deliver guaranteed tickets, five-star accommodations, and unforgettable alpine moments.
Press ReleaseNov 12, 2025Nordica has named Colorado-based Meteorite PR as its North American public relations agency to build on the brand’s growing momentum. Known for its award-winning Enforcer, Santa Ana, and Unleashed ski collections, Nordica continues to lead with innovation, performance, and a passion for growing the sport.
Press ReleaseNov 10, 2025Discover your path to collegiate skiing and snowboarding! Join U.S. Ski & Snowboard, USCSA, and NCAA on November 20th for a free online information night designed to help athletes and parents navigate opportunities beyond high school competition.
Press ReleaseNov 10, 2025The world’s fastest ski racers return to Copper Mountain this Thanksgiving weekend for the Stifel Copper Cup presented by United Airlines. Fans can experience Olympic-level action at this free Audi FIS World Cup event while supporting local athletes — every VIP ticket purchased with code TEAMSUMMIT contributes directly to Team Summit Colorado’s youth programs.
Press ReleaseNov 10, 2025Ikon Pass and Mikaela Shiffrin are giving ski fans the chance of a lifetime — a trip to St. Moritz, Switzerland, to see the world’s best compete this December. Enter the Ski Hearter: Win Bigger giveaway for your shot at $15,000 in prizes and an unforgettable World Cup experience.
Press ReleaseNov 06, 2025Apex2100 International Ski Academy is seeking a dynamic Development Fund Director to build and lead the new Apex Development Fund — supporting athlete scholarships, performance innovation, and global skiing excellence. This is a rare opportunity to design and deliver a fundraising strategy from the ground up, driving over £1M in donor engagement within the first year.
Press ReleaseNov 04, 2025The Ikon Pass community is getting a digital upgrade this winter with the newly enhanced Ikon Pass mobile app, designed to simplify and elevate the mountain experience across 70+ destinations worldwide. With personalized destination pages, real-time stats, 3D maps, seamless payments, and friend tracking, the app makes skiing and riding more connected and effortless than ever.
Press ReleaseNov 04, 2025The University of Nevada Ski Team is hosting its annual Diamonds & Denim Gala on November 1, 2025 — a night uniting alumni, ski industry partners, and supporters to celebrate the Wolf Pack’s ski racing legacy and raise funds for the future of collegiate skiing.
Press ReleaseOct 29, 2025Race Place proudly celebrates our 2025–26 Cover Contest Winners — Dylan Schemenauer and Jameson Pfeister! These two standout athletes represent the grit, passion, and perseverance that define the ski racing community. From late starts to comeback stories, their journeys capture what makes our sport so special.
Press ReleaseOct 28, 2025Winter has officially arrived! The 25/26 Ikon Pass season kicked off as Arapahoe Basin, Colorado, became the first mountain to open its lifts on October 26, 2025. With new destinations in Canada, Europe, and Asia, plus app and on-mountain upgrades, Ikon Pass holders are in for their biggest season yet.
Press ReleaseOct 27, 2025Win the ultimate ski gear package from SYNC Performance, Nordica, SHRED., and TOKO! One lucky skier will receive top-of-the-line apparel, skis, goggles, and tuning equipment valued at over $5,400. Enter by November 11, 2025.
Press ReleaseOct 24, 2025The HEAD Worldcup Rebels open the Olympic season in Sölden this weekend, led by Gut-Behrami, Hector, and McGrath. After a dominant year, HEAD returns determined to stay the team to beat on the World Cup circuit.
Press ReleaseOct 23, 2025Mikaela Shiffrin launches her personal brand and podcast, opening a new chapter that connects her record-breaking ski career with her off-slope passions as the 2026 Winter Olympics approach.
Press ReleaseOct 23, 2025Alterra Mountain Company is partnering with Responder Alliance to launch a three-year initiative enhancing mental well-being and stress resilience for ski patrollers and heli-guides across North America. The program equips teams with cutting-edge training to support themselves, each other, and guests on the mountain.
Press ReleaseOct 22, 2025Ikon Pass expands its global footprint into Asia for Winter 25/26, adding nine new destinations across Japan, China, and South Korea. Pass holders can now ski or ride up to 77 days in Asia’s legendary snow at 11 total destinations, including Japan’s Shiga Kogen, China’s Yunding Snow Park, and South Korea’s Mona Yongpyong.
Press ReleaseOct 21, 2025Waterville Valley celebrates a major milestone with the widening and revitalization of Tommy’s World Cup Trail, enhancing safety, training, and race opportunities for athletes from youth programs to World Cup contenders.
Press ReleaseOct 21, 2025Burke Mountain Academy (BMA) and Oberschulzentrum Sports Gymnasium have launched an international partnership as part of BMA’s European Programming Initiative. This collaboration establishes BMA’s new European training base in Sterzing/Vipiteno, Italy, creating year-round training, cultural exchange, and development opportunities for student-athletes from both schools.
Press ReleaseOct 17, 2025Ski & Snowboard Club Vail is hiring for the 2025–26 winter season! We’re looking for an Operations Manager to support on-hill operations and a Technical Services Technician to handle equipment prep and tuning for competitive athletes. Join our team in Vail, CO, and gain hands-on experience in a fast-paced, winter sports environment.
Press ReleaseOct 15, 2025







