Gear Guide 20212021-10-04T11:56:26-06:00

The 2021 Winter Gear Guide

What Is The Ski Racing Media Gear Guide?

This is the place where we help serious athletes discover the best gear from top brands across the ski world. Our goal is to connect you with the stuff that will make you the fastest, strongest, most stylish ski racer out there. This year, we worked closely with our favorite brands to uncover the best and provide you with exclusive access and insight on what to look out for this season.

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Brand News

HEAD Worldcup Rebels Win 12 Olympic Medals, Sweep Men’s Downhill and Super-G Again

HEAD Worldcup Rebels captured 12 medals — four gold, six silver and two bronze — at the Olympic Games in Italy, highlighted by Franjo von Allmen’s three victories and another sweep of the men’s downhill and super-G titles.

Built From the Climb: Marion Chevrier’s Quiet Rise to the Olympic Stage

Marion Chevrier didn’t rise through hype — she built her way to the 2026 Winter Olympic Games season by season. Still labeled an outsider, the French alpine skier has quietly developed the trust, conviction, and clarity needed to fight at the front. Built from reflection, repetition, and belief, her climb is far from over.

David Flueck Joins Alterra Mountain Company as Chief Customer Officer and President of Ikon Pass

Alterra Mountain Company has appointed former Marriott Bonvoy executive David Flueck as Chief Customer Officer and President of Ikon Pass, strengthening its leadership team as the company continues to expand its global mountain portfolio and multi-destination ski pass.

By |February 19th, 2026|Brand News, Brand Partners, Community, Email Features, Top Rotator|

My Way | Lila Lapanja

Alpine skier Lila Lapanja has built her career on independence, resilience and belief. After narrowly missing Olympic qualification twice and facing major setbacks, she chose a new path — representing Slovenia and creating her own structure within the sport. In My Way, Lapanja shares how embracing her heritage and owning her journey brought a deeper sense of purpose, pride and peace.

By |February 18th, 2026|Brand News, Email Features, SHRED, Top Rotator|

Shiffrin Attacks the Limit, Builds 0.82 Lead in Olympic Slalom First Run

Mikaela Shiffrin built a commanding 0.82-second lead after the first run of the Olympic slalom. Lena Dürr sits closest, with a tightly packed group still in contention heading into the decisive second run.

Olympic Men’s Slalom Run 1: McGrath Leads Chaotic Opening at Milan/Cortina 2026

Atle Lie McGrath seized control of the Olympic men’s slalom after a chaotic first run at Milan/Cortina 2026. Heavy attrition thinned the medal contenders as pressure and falling snow reshaped the field. One run remains to decide gold.

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