HEAD

Lara Gut-Behrami recovered from injury, but the desire to race again never returned. Her retirement closes a remarkable World Cup career.

Twenty years after Didier Cuche helped introduce HEAD Supershape to the skiing world, the Swiss racing legend returns to celebrate a limited-edition e-Magnum that combines World Cup heritage with modern carving performance.

Lucas Pinheiro Braathen leads the Sölden men's World Cup GS opener. Seven high-bib racers advance, including Great Britain's Freddy Carrick-Smith, while River Radamus leads the American challenge.

Reigning World Cup and Olympic GS champion Lucas Pinheiro Braathen leads the Sölden men’s opener. See the start list, WCSL rankings, U.S., Canadian and British starters, race times and how to watch.

Celebrate 20 years of HEAD Supershape and enter to win a pair of Limited e-Magnum skis. The giveaway runs October 24–26 and is open to U.S. residents only.

The 2026-27 women’s World Cup opens in Sölden with Julia Scheib defending, eight U.S. starters, Petra Vlhová returning and a 67-racer field.

Seven years after her breakthrough Sölden win, Alice Robinson returns to the Rettenbach with a super-G victory behind her and giant slalom in focus.

Henrik Kristoffersen has changed skis, bindings and boots for 2026-27. He discusses the testing process, his new setup and his goals for the season.

Olympic champion Ester Ledecká has joined the HEAD Worldcup Rebels ahead of the 2026-27 season. The Czech speed specialist brings four World Cup victories, 12 podiums and championship success in both alpine skiing and snowboarding to the HEAD team.

After two consecutive breakthrough World Cup seasons with podiums, Lara Colturi is beginning a new chapter with HEAD. The 19-year-old Albanian star discusses her equipment change, battling illness, her first Olympics, and why she plans to bring super-G back into her World Cup schedule

Franjo von Allmen has committed his future to HEAD Rebels, signing a contract extension through 2030. The Olympic and World champion has enjoyed a meteoric rise in alpine skiing, collecting five World Cup victories, multiple world and Olympic gold medals, and establishing himself as one of the sport’s premier speed specialists.

Alice Robinson has joined the HEAD Worldcup Rebels, adding one of the world's top Giant Slalom and Super-G racers to the brand's elite roster. The New Zealand star brings seven World Cup victories and a World Championship silver medal to her new partnership with HEAD.

Mt Mansfield Graduate Maximilien Hoder joins the Stifel U.S. Ski Team after winning Junior World Championship slalom bronze and earning a World Cup start position through the NorAm Cup.

Raised skiing the steep terrain of Crested Butte and inspired by Olympian mother Wendy Fischer, Aksel Lindenmeyr earned a Stifel U.S. Ski Team nomination after a breakthrough season that included strong NorAm results and a World Junior Championships medal.

After a breakout World Cup season, Swiss speed talent Alessio Miggiano is pushing toward the 2027 home World Championships in Crans-Montana.

Christof Innerhofer will race on HEAD equipment next season after ending a long partnership with Rossignol. The Italian veteran, Olympic medalist and former world champion still believes he can compete near the front of the World Cup speed field at age 41.

HEAD is reshaping how ski products are developed by putting women’s voices at the center of the conversation. At a recent women-focused summit at Big White, B.C., the brand brought together influential figures from across the North American ski industry to test prototype skis, discuss representation, and provide candid feedback on everything from product design to marketing language. The event highlighted the importance of inclusion, authentic storytelling, and community in shaping the future of skiing.

Major race brands including HEAD, Stöckli, Nordica, and Atomic are expanding 2026–27 ski testing opportunities this summer at Mt. Hood and Ski Club Vail, giving junior racers access to next season’s latest race equipment before winter begins.