The 2021 Winter Gear Guide
What Is The Ski Racing Media Gear Guide?
This is the place where we help serious athletes discover the best gear from top brands across the ski world. Our goal is to connect you with the stuff that will make you the fastest, strongest, most stylish ski racer out there. This year, we worked closely with our favorite brands to uncover the best and provide you with exclusive access and insight on what to look out for this season.
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Snow Farming Success in North America with Snow Secure and LISKI
Sun Peaks Resort (BC) and Bogus Basin (ID) open snow farming storage facilities built by Snow Secure in collaboration with LISKI Sport Equipment, preserving summer snow and enabling an early-season opening.
Kids Ski Free Week at Alterra Resorts – Dec 6–12, 2025
Alterra Mountain Company invites families to hit the slopes this winter with Kids Ski Free Week, running December 6–12, 2025, across 15 North American destinations. Kids 12 and under (17 and under at select resorts) receive up to seven free lift tickets—plus additional discounts on lessons, rentals, lodging, and gear.
Emotion, Respect, and Determination Define Atomic Media Day 2025
Atomic Media Day 2025 brought emotion and innovation together in Salzburg, uniting Atomic’s top racers and honoring Matteo Franzoso with heartfelt applause. The event highlighted safety, progress, and the shared determination that continues to define the Redster family and its pursuit of being Faster. Always.
Ava Sunshine Finds Calm and Purpose in Her Return to the World Cup
Ava Sunshine and Mikaela Shiffrin celebrate in Levi 2022: GEPA
TA Foundation Announces 2025/26 SYNC Athlete Fund Recipients
The TA Foundation, in partnership with SYNC Performance, has announced the 2025/26 SYNC Athlete Fund recipients—awarding $75,000 in grants to support ski racers in achieving their athletic goals and breaking down financial barriers in the sport.
SYNC Performance Launches Opedix® Base Layer
SYNC Performance introduces the Opedix® Base Layer—developed with orthopedic experts at the Steadman Clinic—to help skiers move stronger, reduce injury risk, and recover faster. The first base layer built with medical-grade alignment technology.
