The 2021 Winter Gear Guide
What Is The Ski Racing Media Gear Guide?
This is the place where we help serious athletes discover the best gear from top brands across the ski world. Our goal is to connect you with the stuff that will make you the fastest, strongest, most stylish ski racer out there. This year, we worked closely with our favorite brands to uncover the best and provide you with exclusive access and insight on what to look out for this season.
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World Champion Franjo von Allmen Wants a Longer Summer, Ready for Winter
Swiss World Champion Franjo von Allmen admits he’d have liked a longer summer, but after standout training in Chile and Zermatt, the 24-year-old is ready to launch his Olympic season with confidence and speed.
Keely’s Camp Annual Girl on Fire Sponsorship
Each October, Keely’s Camp partners with Blizzard, Tecnica, Stio, and Shred to celebrate and support the next generation of female skiers through the annual Girl On Fire Sponsorship Contest. The program provides one deserving athlete with gear, mentorship, and opportunity—helping her pursue her passion and continue blazing trails on and off the mountain.
Lauren Macuga Partners with Stifel Ahead of World Cup Season
Rising U.S. Alpine star Lauren Macuga partners with Stifel as she gears up for an exciting World Cup season, bringing speed, ambition, and inspiration to the slopes.
More Joy Coming to the IKON Pass Community this Winter
Experience more joy on the slopes this winter with Ikon Pass! Enjoy new lifts, gondolas, terrain expansions, lodges, and enhanced snowmaking across 60+ destinations worldwide—plus two weeks to lock in 25/26 low rates.
Stifel Hosts “Una Notte Bianca a Cortina” Fundraiser, Raising $1.37 Million for U.S. Ski Team
Stifel hosted its 10th Annual U.S. Ski Team Fundraiser in Ladue, Missouri, raising $1.37 million in support of athlete development. The evening, themed “Una Notte Bianca a Cortina,” featured music, a live auction, and appearances from Olympic and Paralympic stars including Mikaela Shiffrin, Bella Wright, and Noah Elliott.
Series of Stifel Financial Workshops Empower U.S. Ski Team Athletes
Stifel continued its summer tradition of hosting financial planning workshops for U.S. Ski & Snowboard athletes, equipping skiers and snowboarders with real-world financial tools.
