The 2021 Winter Gear Guide
What Is The Ski Racing Media Gear Guide?
This is the place where we help serious athletes discover the best gear from top brands across the ski world. Our goal is to connect you with the stuff that will make you the fastest, strongest, most stylish ski racer out there. This year, we worked closely with our favorite brands to uncover the best and provide you with exclusive access and insight on what to look out for this season.
Featured Picks
Browse The Full Gear Guide
Want to learn more about these brands?
Explore more at the Ski Racing Brand GuideBrand News
Stifel Celebrates Mikaela Shiffrin’s Historic 100th Win With a Donation to Her “MIK100” Initiative
In honor of Shiffrin's 100th victory, Stifel will contribute a $10,000 donation to Shiffrin’s “MIK100: Reset the Sport” initiative to support learn-to-ski programs for youths in partnership with the Share Winter Foundation.
Bridger Gile’s Breakthrough: World Champs Boosts Confidence
Bridger Gile's breakthrough at the World Champs in Saalbach marked a turning point in his career. With a top-20 finish and renewed confidence, he now sets his sights on the World Cup, determined to build on his momentum.
Hütter Wins Kvitfjell Downhill as Aicher Claims First Podium, Johnson Returns to Podium
Cornelia Hütter powered to victory in the Kvitfjell downhill, holding off a stunning late charge from Emma Aicher, who claimed her first career World Cup podium. Breezy Johnson returned to the podium for the first time since 2021, finishing third in a race filled with lead changes and high-speed drama.
Kvitfjell Women’s Downhill Preview: Brignone Leads, U.S. Stars Chase
The Women's World Cup downhill returns to Kvitfjell for only the second time, with a deep field battling for crucial points in the downhill crystal globe race. Federica Brignone leads the standings, but Sofia Goggia, Cornelia Hütter, and top Swiss and Norwegian contenders remain in striking distance. The U.S. squad, led by Lauren Macuga and Breezy Johnson, looks to capitalize on strong performances, while Lindsey Vonn continues her comeback. With just three downhills left before the World Cup Finals, expect high speeds, tight margins, and fierce competition on the Olympiabakken course.
Global Brand Surefoot Acquires Portland-Based Amfit
Surefoot acquired Amfit in 2023 to streamline orthotic manufacturing for unlimited medical and performance-based possibilities. They have furthered that acquisition, and the newest is headquartered in Vancouver, Washington.
For the History Books: Mikaela Shiffrin Celebrates 100 World Cup Victories!
Mikaela Shiffrin's historic day, achieving 100 World Cup victories and matching the record of the most WC podiums! Zrinka Ljutić 2nd and Paula Moltzan 3rd.















