Throughout our experience, we saw a great need in the ski and snowboard racing community for quality, accurate, easy to use tuning tools and reliable tuning information. BEAST Tuning was developed to meet this need.
After winning the Sölden World Cup opener, Lucas Pinheiro Braathen explains how Olympic gold transformed his motivation, renewed his curiosity and inspired his pursuit of super-G and the overall World Cup title.
Lucas Pinheiro Braathen leads the Sölden men's World Cup GS opener. Seven high-bib racers advance, including Great Britain's Freddy Carrick-Smith, while River Radamus leads the American challenge.
At Atomic Media Day, Bogdan Giurgiu shares how Atomic Ski Fans grew from a small Facebook group into a place for ski fans to connect, travel and promote the sport.
Olympic and World Downhill champion Breezy Johnson says summer testing hasn't shown any difference with the new lighter ski setups. She says racers will need to reach World Cup courses and surfaces to understand how they perform.
Hubert Immler helped shape generations of race boots and influenced champions across decades. Those fortunate enough to know him will remember something even greater: his warmth, friendship and deep love for his family.
Mikaela Shiffrin wins the Hafjell slalom in dominant fashion, securing her ninth slalom globe and capping a historic season with nine victories in ten races.