Brand News

The Men’s Alpine World Cup Slalom returns to Gürgl, Austria, on Nov. 24, where racers will tackle the steep and demanding Kirchenkar slope.

The International Ski Federation (FIS) has confirmed that the men’s Stifel Birds of Prey Audi FIS Alpine Ski World Cup will proceed as scheduled Dec. 6-8, 2024, at Beaver Creek Resort. The FIS announced the course has passed “snow control” and is ready to host the downhill, super G, and giant slalom races.

Mikaela Shiffrin has joined forces with Oakley once again to launch a new series of signature goggles for the 2024/25 season.

The Stifel U.S. Alpine Ski Team and title partner Stifel Financial together announce the Stifel HERoic Cup, part of the organization’s HERoic initiative celebrating women’s sports.

After five years away from the World Cup circuit, Lindsey Vonn is training for a highly anticipated return to ski racing. The 40-year-old former speed queen, who now competes with an artificial knee joint, has set her sights on competing at the highest level once again. With 82 World Cup victories and an array of Olympic and World Championship titles, Vonn’s return is not just about participating—it’s about winning.

Marcel Hirscher, a skiing legend and eight-time World Cup overall champion, made a highly anticipated return to slalom racing in Levi, Finland, on Sunday. Now representing the Netherlands, his mother’s native country, Hirscher faced a tough challenge on the icy slalom course

German Team celebrating in Levi: GEPA pictures PRESS RELEASE – 17 NOVEMBER 2024 Levi remains a

Kendahl Roufa Photo: Skapare Photography & Camden Palmquist Photo: U.S. Ski & Snowboard Two Americans

Lindsey Vonn, one of the most decorated alpine ski racers in history, is officially set to return to the slopes with the Stifel U.S. Ski Team!

As the 2024-25 season begins, U.S. Ski & Snowboard President and CEO Sophie Goldschmidt reflects on the organization’s new initiatives, partnerships and ambitions. From pioneering domestic events to expanding partnerships and sustainability efforts, Goldschmidt shares a comprehensive “state of the union,” illustrating how the organization is creating a more robust, more accessible, and inclusive snow sports community in the U.S.

This past May, former World Champion Bruno Kernen took on the role of Brand Director at TOKO. Based in Switzerland, Kernen is now channeling his passion for excellence into TOKO’s operations.

SHRED., a goggle, helmet, body protection, and eyewear company, is dedicated to boosting the confidence of athletes as they master the mountains. Recently, the company has been committed to the innovation and production of a revolutionary flat light lens, the Contrast Boosting Lens (CBL) 2.0. 

The U.S. Ski & Snowboard team, led by Chief of Sport Anouk Patty, has unveiled a new approach to team selection criteria that aims to broaden the athlete base, promote multi-discipline skills, prioritize club and regional collaboration, and align with the realities of American alpine skiing. Through countless hours of research, discussions with clubs, in-depth analysis and personal experience, Patty and her team have crafted a set of criteria to balance long-term athlete development with immediate performance goals.

As part of its continued partnership with U.S. Ski & Snowboard, Stifel held a financial workshop for skiers, competitors and staff last month at the U.S. Ski & Snowboard USANA Center of Excellence highlighting financial best practices and educating individuals affiliated with the ski team on some of the basics of personal finance and investing.

Different equipment shifts were analyzed at the World Cup opener in Sölden. Also, Atomic introduced a cutting-edge prototype boot in Sölden. Alex Vinatzer, who finished fifth-place, raced in a prototype boot.

Athletes, artists, beer tastings, movies, and more highlight the 10-day Stifel Birds of Prey Audi FIS Alpine Ski World Cup at Beaver Creek Dec. 6-15.

Successful season opening for Atle Lie McGrath. On Sunday, the Giant Slalom in Sölden sees the 24-year-old athlete from Norway race to third place. The HEAD Worldcup Rebel was in fifth place after the first run and gained two places with the tenth fastest time on the second run.

Toko Alpine Fixation Options: Set Up Your Ski Workspace It’s October, the perfect time to