Stifel

Mikaela Shiffrin and Lauren Macuga headline Stifel’s new “Where Success Meets Success” campaign, launched as excitement builds for the 2025–26 World Cup season. The creative links athletic drive and business focus, featuring U.S. Ski Team athletes including Shiffrin, Macuga, Alex Ferreira, and Jessie Diggins.

The 2025–26 Women’s World Cup season opens Saturday in Sölden, Austria, with the world’s best returning to the Rettenbach Glacier for an early test of speed and skill. Mikaela Shiffrin, Alice Robinson, and Lara Gut-Behrami headline a deep field in the first giant slalom of the Olympic year.

Ava Sunshine and Mikaela Shiffrin celebrate in Levi 2022: GEPA pictures Ava Sunshine was just

Rising U.S. Alpine star Lauren Macuga partners with Stifel as she gears up for an exciting World Cup season, bringing speed, ambition, and inspiration to the slopes.

Stifel hosted its 10th Annual U.S. Ski Team Fundraiser in Ladue, Missouri, raising $1.37 million in support of athlete development. The evening, themed “Una Notte Bianca a Cortina,” featured music, a live auction, and appearances from Olympic and Paralympic stars including Mikaela Shiffrin, Bella Wright, and Noah Elliott.

Stifel continued its summer tradition of hosting financial planning workshops for U.S. Ski & Snowboard athletes, equipping skiers and snowboarders with real-world financial tools.

Alice Merryweather and Jay Poulter of the Stifel US Ski Team took on a summer internship at Stifel Financial Corp Salt Lake City Branch. Learn about their experience and highlights.

ChatGPT said: With six medal contenders in giant slalom—including Olympic champion Mikaela Shiffrin—and four downhill stars like World Champion Breezy Johnson and comeback legend Lindsey Vonn, the Stifel U.S. Ski Team faces an Olympic selection puzzle ahead of Cortina 2026, where fierce internal competition will make every start spot hard-earned.

North American women made major gains in World Cup giant slalom this season, with the Stifel U.S. Ski Team finishing second in the Nations Cup GS standings and Alpine Canada Alpin’s Valérie Grenier returning strong. With podiums from Paula Moltzan, breakout performances from Katie Hensien and Britt Richardson, and a growing list of point scorers, both teams look primed for Olympic success in 2026.

For the 15th straight season, no North American man reached a World Cup slalom podium—but the signs of change are real. Benjamin Ritchie surged into the top 20, Jett Seymour found consistency, and veterans like Luke Winters and Erik Read remain in the mix. With a deeper core, renewed confidence, and Olympic momentum building, North American men may close in on the breakthrough they’ve chased for over a decade.

North American slalom women built momentum this season with standout performances, key comebacks, and growing depth on both the Stifel U.S. Ski Team and Alpine Canada Alpin. With Olympic hopes in sight, staying healthy will be the key to converting potential into podiums in 2026.

The GB Snowsport Alpine Ski Team is turning heads with a season full of breakthroughs, top-10 World Cup finishes, and rising stars on both the men’s and women’s sides. With momentum building ahead of Milano-Cortina 2026, Britain could be on the verge of making British Olympic history.

The U.S. women’s downhill team delivered a stronger season in 2025, with Lauren Macuga and Breezy Johnson earning back-to-back World Cup podiums in Kvitfjell and Johnson also claiming World Championship gold. With Jacqueline Wiles adding key points and Lindsey Vonn returning to form, the Stifel U.S. Ski Team enters the Olympic year with momentum and depth.

AJ Hurt and Ben Ritchie wrapped up their seasons with national slalom titles at the U.S. Alpine Nationals in Vail. Ritchie led a Stifel U.S. Ski Team sweep on the men’s side, while the women’s race came down to hundredths and featured standout runs from both veterans and rising collegiate stars.

Home snow. Big wins. Rising stars and veteran comebacks. See how Radamus and Bocock delivered in Vail—and why these GS titles meant more than just gold.

Henrik Kristoffersen sealed the slalom globe, but another Norwegian stole the win—and Stifel U.S. Ski Team’s Ben Ritchie delivered a breakout performance to close his season in style. The final run of the 2025 World Cup had it all, right down to the last racer.

Exciting final slalom! Zrinka Ljutić clinches the discipline globe and Mikaela Shiffrin achieves her 101st World Cup victory. Read more from the big day!

Norway’s Timon Haugen leads a tightly packed field after the first run of the final World Cup slalom of the season in Sun Valley. Big names are chasing, and the season title remains in play.