Alterra Mountain Company has appointed Linnea Hansen as President & COO of Crystal Mountain, marking a leadership transition at one of the Pacific Northwest’s most important venues for competitive skiing and athlete development.
Ski Butlers launches Quiver, a new ski membership program at six top Alterra Mountain Company resorts, giving skiers access to premium gear with slopeside pick-up, curated selections, and guaranteed skis for every day on the mountain.
Ikon Pass and Mikaela Shiffrin are giving ski fans the chance of a lifetime — a trip to St. Moritz, Switzerland, to see the world’s best compete this December. Enter the Ski Hearter: Win Bigger giveaway for your shot at $15,000 in prizes and an unforgettable World Cup experience.
The Ikon Pass community is getting a digital upgrade this winter with the newly enhanced Ikon Pass mobile app, designed to simplify and elevate the mountain experience across 70+ destinations worldwide. With personalized destination pages, real-time stats, 3D maps, seamless payments, and friend tracking, the app makes skiing and riding more connected and effortless than ever.
Winter has officially arrived! The 25/26 Ikon Pass season kicked off as Arapahoe Basin, Colorado, became the first mountain to open its lifts on October 26, 2025. With new destinations in Canada, Europe, and Asia, plus app and on-mountain upgrades, Ikon Pass holders are in for their biggest season yet.
Alterra Mountain Company is partnering with Responder Alliance to launch a three-year initiative enhancing mental well-being and stress resilience for ski patrollers and heli-guides across North America. The program equips teams with cutting-edge training to support themselves, each other, and guests on the mountain.
Ikon Pass expands its global footprint into Asia for Winter 25/26, adding nine new destinations across Japan, China, and South Korea. Pass holders can now ski or ride up to 77 days in Asia’s legendary snow at 11 total destinations, including Japan’s Shiga Kogen, China’s Yunding Snow Park, and South Korea’s Mona Yongpyong.
Alterra Mountain Company invites families to hit the slopes this winter with Kids Ski Free Week, running December 6–12, 2025, across 15 North American destinations. Kids 12 and under (17 and under at select resorts) receive up to seven free lift tickets—plus additional discounts on lessons, rentals, lodging, and gear.
Experience more joy on the slopes this winter with Ikon Pass! Enjoy new lifts, gondolas, terrain expansions, lodges, and enhanced snowmaking across 60+ destinations worldwide—plus two weeks to lock in 25/26 low rates.
Alterra Mountain Company has announced a $400 million investment to transform the guest, employee, and community experience. Highlights include Deer Valley’s historic expansion, new lifts and lodges across North America, upgraded snowmaking, enhanced employee benefits, and expanded workforce housing.
Ikon Pass welcomes Le Massif de Charlevoix to the Ikon Pass community for winter 25/26, joining Tremblant in Quebec, for a total of nine marquee destinations in Canada. April 17, 2025, is the last day to score your Ikon Pass at spring’s lowest prices, prices go up and savings end.
Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Diane Neville as Chief People Officer (CPO) and Will Forbes as President & Chief Operating Officer, Experiences Division.
From December 7 through December 13, 2024, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week.
Alterra Mountain Company announced its intention to purchase Mike Wiegele Helicopter Skiing (MWHS) in Blue River, British Columbia, Canada.
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