After a difficult stretch leading into the Olympic Winter Games, Mina Fürst Holtmann reset her mindset and went back to basics. On the slopes of Cortina d’Ampezzo, she delivered her strongest performance of the season, finishing just 0.12 seconds from a medal. Her message was simple: normal is enough.
Ski Racing Media has teamed up with Toko to give away three Toko T18 Wax Irons, the professional-grade waxing iron trusted at the World Cup. Designed for precision, consistency, and elite performance, this is a must-enter giveaway for serious skiers, coaches, and wax technicians.
SYNC Performance has opened applications for its new Junior Scholarship, recognizing U14 and under ski racers across North America who bring passion, dedication, and positivity to the sport. The selected athlete will receive a full junior race kit, SYNC apparel, and a one-on-one virtual mentorship with an elite SYNC Athlete Ambassador.
Sam Maes has never taken the easy line. In Twice the Fight, the Belgian Olympian opens the door to life outside the traditional federation system, revealing the discipline, belief, and daily commitment required to compete independently on the World Cup circuit. The short film offers a rare, honest look at what it truly takes to chase podiums without the backing of a major national program.
SHRED. announces a fully built US sales team and renewed commitment to specialty retail, bringing distribution back in-house and strengthening partnerships through Winter Sports Retailers.
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