BRASS kicks off 2026 with record fundraising, nationwide education, and January webinar
BRASS begins 2026 with record fundraising success, nationwide BRASS 101 programs, and a January educational webinar led by the Utah Avalanche Center.
Jimmy Krupka Joins BRASS as an Ambassador
The BRASS Avalanche Foundation proudly announces a partnership with American ski racer and Arc City Podcast founder Jimmy Krupka. A passionate advocate for avalanche safety, Jimmy’s connection to BRASS stems from the tragic loss of Bryce Astle and Ronnie Berlack in Sölden, Austria—an event that profoundly shaped his commitment to snow safety education. Currently competing on the Europa Cup and NorAm circuits, Jimmy combines his athletic career with his creative pursuits, including his popular podcast featuring top ski racing athletes. “BRASS is filling a critical gap in the sport, and I’m excited to help them in any way that I can,” Jimmy shared.
Atle Lie McGrath Partners with BRASS Avalanche to Save Lives and Educate Skiers
When FIS announced that athletes could wear sponsors logos on the sides of their helmets, it presented an opportunity for athletes to make more cash and build their visibility through brand ambassador partnerships. Atle Lie McGrath—arguably the most personable and popular young star on the circuit—had his share of offers but wanted a relationship that went beyond a paycheck and a logo. The 24-year-old explains: “I really wanted to be able to represent something that meant something to me that I could be very, very proud to be a part of.”
USSA announces avalanche safety foundation in memory of Astle, Berlack
BRASS Foundation aims to honor memory of late athletes while keeping future generations safe.
