U.S. Ski & Snowboard announced Phil McNichol as the new Stifel U.S. Alpine Ski Team men’s head coach, bringing decades of World Cup leadership experience back to the American program
Phil McNichol is on a mission to help clubs and academies unlock their full potential! Learn how to escape the endless cycle that hinders success and embrace strategies for growth both on and off the slopes.
Phil McNichol has devoted his career to alpine ski racing, achieving remarkable milestones along the way. He is now taking his wealth of experience and expanding his influence as an independent advisor and consultant in winter sports.
Calling for a new, comprehensive regional approach in the U.S.
Former alpine director at Aspen and U.S. Ski Team coach Greg Needell settles into new role.
Sun Valley opens Bald Mountain exclusively for alpine race training.
Former U.S. Ski Team head men's coach Phil McNichol starts his new role with the Sun Valley Ski Education Foundation in September.
Ski Racing Media is the leading international media company in alpine skiing, providing industry expertise, storytelling, and education.
Contact us: info@skiracing.com
©2026 | Ski Racing Media
