World Cup

Eighteen-year-old Freddy Carrick-Smith will make his World Cup debut this weekend in Sölden, following in the tracks of Charlie Raposo, who last raced in the 2024 season. Confident and composed, the rising British skier from a family of racers is ready to test himself against the world’s best and help drive a new era for British Alpine skiing.

Bryce’s journey from Tahoe ski hills to the World Cup blends grit, humor, and perspective. As a father, he balances racing with family life, mentorship, and personal growth, showing that true performance isn’t just about speed—it’s about focus, resilience, and appreciating the journey on and off the hill.

French giant slalom star Mathieu Faivre has announced his retirement, closing a career highlighted by 2021 double world titles, World Cup victories, and an Olympic medal

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Ted Ligety reflects on four Olympic Games that defined his legendary career. From a surprise gold in Torino to dominant victory in Sochi, he shares how mindset, risk, and focus shaped his path as the only U.S. man to win two Olympic golds in alpine skiing.

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Less than two weeks before the World Cup opener in Sölden, Marco Odermatt traded his race suit for formal wear at a film premiere in Vienna. Now the Swiss superstar is shifting back into race mode, focused on defending his titles and beginning the Olympic season with confidence and composure.

Ava Sunshine and Mikaela Shiffrin celebrate in Levi 2022: GEPA pictures Ava Sunshine was just

Atomic Media Day brought together some of the biggest names in ski racing — including Mikaela Shiffrin, Lucas Pinheiro Braathen, and Sofia Goggia — for a celebration of passion, performance, and purpose. From mental resilience to Olympic dreams, the Redster team shared powerful stories ahead of the Milano-Cortina 2026 Winter Games.

Marc Rochat Photo: Peter Gerber Plech Marc Rochat hopes to compete in his first Olympics.

After months of recovery and two knee surgeries, Slovak ski star Petra Vlhová is back on snow. Training under new head coach Matej Gemza, she begins her comeback on Italy’s Stelvio Glacier—an important step toward returning to World Cup form.

Swiss Olympic downhill champion Corinne Suter reflects on her renewed confidence, new coach Stefan Abplanalp, and the motivation driving her into another Olympic season — fourteen years after her World Cup debut.

Swiss World Champion Franjo von Allmen admits he’d have liked a longer summer, but after standout training in Chile and Zermatt, the 24-year-old is ready to launch his Olympic season with confidence and speed.

From the slopes of Steamboat Springs to the World Cup stage, slalom specialist Jett Seymour is chasing his Olympic dream with resilience, gratitude, and balance. Supported by family, mentors, and mindfulness, Seymour’s journey to Cortina 2026 blends athletic ambition with a deep love for skiing.

Austrian standout Marco Schwarz says he’s finally pain-free and ready to tackle the Olympic season with renewed focus on giant slalom, slalom, and super-G after battling through two major injuries. The 30-year-old told Kleine Zeitung that he hasn’t felt knee pain since June and plans a patient buildup after a mixed comeback season. Schwarz will skip early downhills but continue limited speed training as he works toward full form ahead of the World Cup opener Oct. 25–26 in Sölden. Information translated from German and provided by Kleine Zeitung (Austria), with reporting by Daniel Jerovsek.

Dorota Dorota Tlalka-Mogore PAP/Wojciech Kryński Sept. 26 — After a long and hard battle with

Rising U.S. Alpine star Lauren Macuga partners with Stifel as she gears up for an exciting World Cup season, bringing speed, ambition, and inspiration to the slopes.

Brazil’s Lucas Braathen eyes Olympic glory after a remarkable comeback season. The 25-year-old star, once a rising talent for Norway, now races under his mother’s flag and carries the weight of 200 million fans. In Milan, he declared his bold vision for 2026, vowing to bring Brazil its first alpine skiing anthem while inspiring a new generation.