The 2021 Winter Gear Guide
What Is The Ski Racing Media Gear Guide?
This is the place where we help serious athletes discover the best gear from top brands across the ski world. Our goal is to connect you with the stuff that will make you the fastest, strongest, most stylish ski racer out there. This year, we worked closely with our favorite brands to uncover the best and provide you with exclusive access and insight on what to look out for this season.
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From Crested Butte to the Stifel U.S. Ski Team: Mari Renick’s rise
Mari Renick grew up chasing her brother around Crested Butte. Now, after a breakthrough NorAm downhill season, she joins the Stifel U.S. Ski Team.
Stifel U.S. Ski Team skier Kyle Negomir joins Stöckli
Olympic top-10 finisher Kyle Negomir joins Stöckli after the strongest season of his career, highlighted by a rise into the world's top downhill start-30 group and a near miss of the World Cup Finals.
Alice Robinson Joins HEAD Worldcup Rebels
Alice Robinson has joined the HEAD Worldcup Rebels, adding one of the world's top Giant Slalom and Super-G racers to the brand's elite roster. The New Zealand star brings seven World Cup victories and a World Championship silver medal to her new partnership with HEAD.
Lauren Macuga opens up on missing the Olympics, a difficult recovery and her return to snow
Lauren Macuga entered the Olympic season as one of the brightest young stars on the Stifel U.S. Ski Team before an ACL tear ended her winter before it began. The World Championship medalist opens up about recovery, missing the Olympics, rediscovering her love for ski racing and her planned return to snow.
Mikaela Shiffrin and Stifel CEO Ron Kruszewski Talk Skiing, Business, and Success on What’s the Point
Mikaela Shiffrin and Stifel CEO Ron Kruszewski discuss skiing, business, investing, leadership, and the pursuit of success in the Season 1 finale.
Lindsey Vonn, Ryan Cochran-Siegle Lead 2026 Stifel Award Winners
Lindsey Vonn and Ryan Cochran-Siegle headlined the 2026 Stifel Awards, earning Athlete of the Year honors for the Stifel U.S. Alpine Ski Team. U.S. Ski & Snowboard and Stifel recognized athletes, coaches and rising stars across the organization following the 2025-26 season.
