After one of the most frustrating seasons of his career, Croatia's Filip Zubčić made the difficult decision to change equipment for the first time. The three-time World Cup winner explains why he joined Nordica, how the transition has unfolded and why he believes the move can help him return to the top.
After two consecutive breakthrough World Cup seasons with podiums, Lara Colturi is beginning a new chapter with HEAD. The 19-year-old Albanian star discusses her equipment change, battling illness, her first Olympics, and why she plans to bring super-G back into her World Cup schedule
After more than a decade among giant slalom's elite, Olympic silver medalist Žan Kranjec is starting a new chapter with Nordica. In an exclusive interview with Ski Racing Media, the Slovenian explains why he made the change, the search for renewed confidence and the goals that continue to drive him.
Franjo von Allmen has committed his future to HEAD Rebels, signing a contract extension through 2030. The Olympic and World champion has enjoyed a meteoric rise in alpine skiing, collecting five World Cup victories, multiple world and Olympic gold medals, and establishing himself as one of the sport’s premier speed specialists.
Olympic top-10 finisher Kyle Negomir joins Stöckli after the strongest season of his career, highlighted by a rise into the world's top downhill start-30 group and a near miss of the World Cup Finals.
Alice Robinson has joined the HEAD Worldcup Rebels, adding one of the world's top Giant Slalom and Super-G racers to the brand's elite roster. The New Zealand star brings seven World Cup victories and a World Championship silver medal to her new partnership with HEAD.
Olympic medalist Ramon Zenhäusern opens up about his enduring passion for ski racing, his surprising move to Völkl Marker, and the dream that continues to drive him forward.
Christof Innerhofer will race on HEAD equipment next season after ending a long partnership with Rossignol. The Italian veteran, Olympic medalist and former world champion still believes he can compete near the front of the World Cup speed field at age 41.
After more than a decade on Rossignol skis, Paula Moltzan is making a major equipment change by joining Marcel Hirscher’s VAN DEER-Red Bull Sports race program as its first female athlete.
Two-time world champion Henrik Kristoffersen signs with HEAD World Cup Rebels, bringing 34 World Cup wins and Olympic success to the team.
Henrik Kristoffersen parts ways with VanDeer after Olympic success. Which ski brand will the Norwegian star choose next?
Marta Bassino and Salomon have ended their partnership after more than 20 years together. The Italian star, who won the 2021 giant slalom discipline globe and multiple World Championship titles with the brand, announced the split following a challenging season.
Former U.S. Ski Team member AJ Ginnis, who made history as Greece’s first alpine World Cup podium finisher and World Championship medalist, has officially joined Marcel Hirscher’s VAN DEER-Red Bull Sports team in a bold move that marks the next chapter in his remarkable career.
AJ Ginnis leaves Fischer after nearly three decades and begins a new chapter ahead of the 2026 Olympics. After an early injury ended his 2024–25 season, the World Championship medalist prepares for a comeback with a new ski brand and coaching team.
It was a surprise when Jasmine Flury from Davos won downhill gold at the World Championships in Méeribel on February 11th of this year.
Keely Cashman KVITFJELL, NORWAY: Photo GEPA After eight productive years with Rossignol/LOOK, US World Cup
Tanguy Nef: Photo Atomic Every two years, a wave of athletes embarks on new equipment
PyeongChang 2018 Olympic super-G gold medalist Ester Ledecká has officially announced that she is leaving Atomic after more than a decade of racing for the Austrian ski brand.
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